There’s too much noise in marketing. Which is a problem.
Yes, it shows up, and it's probably saying something, but it’s being ignored.
Eighty-nine percent of it, officially, is wasting money and the opportunity.
At best it's pointless and at worst it's annoying.
People are literally paying to avoid advertising now.
And, understandably, brands are losing confidence in it.
So thirty6 was created to be a noise-cancelling company.
Named after the year that noise-cancelling was invented.
We make sure that the whole process is clear, honest, efficient and collaborative.
So that we can counteract the noise.
And get to powerful strategy and compelling creative, that earns attention, makes a persuasive point and builds affinity.
Because now, more than ever, that’s what every brand needs.
In an industry obsessed with the new and the next, AI is here to stay.
In an industry where every brand wants to be part of culture, industry experts have their say on whether brands are adding to cultural conversations or killing the joke.
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