There’s too much noise in marketing. Which is a problem.
The processes are convoluted and unclear.
And at the end of it, most of the work is ineffective.
Yes, it shows up, and it's probably saying something, but it’s being ignored.
Eighty-nine percent of it, officially, is wasting money and the opportunity.
At best it's pointless and at worst it's annoying.
People are literally paying to avoid advertising now.
And, understandably, brands are losing confidence in it.
So thirty6 was created to be a noise-cancelling company.
Named after the year that noise-cancelling was invented.
We make sure that the whole process is clear, honest, efficient and collaborative.
So that we can counteract the noise.
And get to powerful strategy and compelling creative, that earns attention, makes a persuasive point and builds affinity.
Because now, more than ever, that’s what every brand needs.

Taking the noise out of the process.

Without any hidden agendas or bullshit, from both sides, we agree what you need and what you don’t. Then we build the best combination of people to deliver it, instead of whoever's sitting around, not busy on other things. (Or any budget-inflating passengers.) We leave out all the unnecessary faff and annoying delays. Then we share strategic options and collaborate to agree which is best. And we keep the momentum going, by making sure that stakeholders feel listened to and know what to expect next.

Taking the noise out of the work.

Across the strategy and the creative, we make sure that neither of them will add to the pointless noise that's already out there. We use experience, rigorous research and AI tools to identify all of the ubiquitous tropes and clichés, as well as the superficial trends, i.e. the noise. Then we share ways to stand out from it – to get to brand strategies, creative platforms and individual messaging concepts that will engage, persuade and make a difference.