There’s too much noise in marketing. Which is a problem.
The processes are convoluted and unclear.
And at the end of it, most of the work is ineffective.
Yes, it shows up, and it's probably saying something, but it’s being ignored.
Eighty-nine percent of it, officially, is wasting money and the opportunity.
At best it's pointless and at worst it's annoying.
People are literally paying to avoid advertising now.
And, understandably, brands are losing confidence in it.
So thirty6 was created to be a noise-cancelling company.
Named after the year that noise-cancelling was invented.
We make sure that the whole process is clear, honest, efficient and collaborative.
So that we can counteract the noise.
And get to powerful strategy and compelling creative, that earns attention, makes a persuasive point and builds affinity.
Because now, more than ever, that’s what every brand needs.
By thirty6
News sources have never been more overwhelming & less trusted. Their marketing doesn't do much to reassure either. So we brought some much-needed calm from the FT. A confidently simple message, crediting the quality & integrity of the unbiased journalism & its impact on readers.
By thirty6
Fentimans needed to justify a more premium price than most. So we identified a unique differentiator for them – the botanical brewing process that shapes all of their drinks, and takes at least 7 days. Care and craft which equals a better quality product.
By thirty6
Champagne advertising is a category full of noise, where showcasing the bottle with a vague line or a famous face is deemed enough. So for Pol Roger, we did something different. We ignored all the usual tropes and presented the brand as the champagne for the discerning.
By thirty6
24/7 Breaking News is the mother of all FOMO. And the errant father of the overwhelm of doom-scrolling & fake news. So we presented The Week as the antidote with its expert overview & analysis of the news that matters being the best way to get your news/life balance back.
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