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Georgie Moreton

Deputy Editor, BITE Creativebrief

About

Georgie Moreton is Deputy Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.


More from Georgie Moreton

Trend

Waitrose puts good food at the heart of Christmas

By Georgie Moreton

The festive campaign from Saatchi & Saatchi says as long as the food’s good, everything is good

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Trend

The Duracell bunny lights up Christmas

By Georgie Moreton

The campaign from Wunderman Thompson is Duracell’s first Christmas ad in five years

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Trend

M&S Clothing and Home says do only what you love this Christmas

By Georgie Moreton

The ‘Love Thismas, Not Thatmas’ festive campaign from Mother London encourages audiences to do only the things they love and skip the things they don’t

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Thought Leadership

Mental Health Campaigns breaking down stigmas

By Georgie Moreton

In Mental Health Awareness month industry experts share their most-loved mental health focused campaigns

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Fuel Your Imagination

BAFTA and Digital Cinema celebrate the creative talent of tomorrow

By Georgie Moreton

The ‘Follow Your Spark’ campaign encourages fresh talent to pursue a career in the screen industry

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Trend

Growth in online channels brings stability to advertising spend

By Georgie Moreton

Latest stats from the AA/WARC report shows four in five advertising pounds are spent online

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Thought Leadership

Did brands do enough to mark Black History Month?

By Georgie Moreton

As Black History Month draws to a close, industry leaders share their thoughts on brand involvement

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Interviews

How marketing helped Barbie reclaim her story

By Georgie Moreton

Alaina Crystal shares her experiences of working on Barbie and how the messaging she worked on translated into the Barbie movie

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Fuel Your Imagination

Rocco Forte Hotels celebrate the holidays with a festive experience

By Georgie Moreton

The festive experience will allow travellers to explore two iconic British cities

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Thought Leadership

Are agencies and brands guilty of unfairly stereotyping Generation Z?

By Georgie Moreton

Age related marketing continues to split opinion amongst brands and agencies.

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Thought Leadership

How to talk to midlife women

By Georgie Moreton

Anniki Sommerville lifted the lid on how brands can better understand midlife women in a lively panel discussion.

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Voices

GIRLVSCANCER campaign gets candid about cancer and sex

By Georgie Moreton

The boundary-breaking campaign shines a light on some of the lesser-known side effects of cancer treatments.

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Trend

Marketing spend sees slight growth as brands prepare for recession

By Georgie Moreton

The Q3 2023 IPA Bellwether Report shows small growth amid uncertainty .

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Fuel Your Imagination

The Kraken Rum opens immersive horror bar for Halloween

By Georgie Moreton

The Screamfest VII: Shock Exchange will see the price of drinks determined by customers' heart rates.

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Fuel Your Imagination

Walkers classics go huge on Halloween

By Georgie Moreton

The vintage horror campaign from Pod London features giant versions of Wotsits and Monster Munch.

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