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Georgie Moreton

Deputy Editor, BITE Creativebrief

About

Georgie Moreton is Deputy Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.


More from Georgie Moreton

Thought Leadership

'Better challenge and better measure for better results’

By Georgie Moreton

Learnings from IPA EffWorks Global 2023

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Voices

Wunderman Thompson UK shines a light on baby loss

By Georgie Moreton

The agency has teamed up with The Worst Girl Gang Ever to partner on a new support package to any employee affected by baby loss

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Thought Leadership

Building inclusion beyond National Inclusion Week

By Georgie Moreton

BITE’s National Inclusion Week round-up shares inclusive campaigns, advice, lived experience and inspiration from experts across the industry.

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Fuel Your Imagination

Racing Club logo change raises awareness of testicular cancer

By Georgie Moreton

HOY by Havas worked with FUCA, Racing Club and Kappa to raise awareness of early stage testicular cancer

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Fuel Your Imagination

Christina Aguilera and Latto combine Hip Hop and Opera for Just Eat

By Georgie Moreton

The latest iteration of the ‘Did Somebody Say’ campaign sees two music stars merge genres to showcase the variety of options on Just Eat.

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Hot Pick

Ocado and Beano team up to fight food waste

By Georgie Moreton

To help households make their food go further, Ocado Retail and The Beano have created a cookbook

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Thought Leadership

‘Get comfortable with the uncomfortable’

By Georgie Moreton

Five key learnings from Havas’ National Inclusion Week event.

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Voices

NABS launches Fast Forward with a focus on mental wellbeing

By Georgie Moreton

NABS Fast Forward training programme, now in its 23rd year, is open for enrolment with a heightened focus on mental health and wellbeing.

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Trend

JD Williams shatters stereotypes around midlife women

By Georgie Moreton

The new campaign from House 337 rewrites the narrative for midlife women and rejects outdated stereotypes

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Trend

Captain Morgan turns to meme for alcohol-free launch

By Georgie Moreton

The campaign stars viral sensation, Nick Fraser with a play on his iconic song 'Why You Always Lying'

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Fuel Your Imagination

Hotel Indigo explores the world’s neighbourhoods

By Georgie Moreton

The campaign, created by Anomaly, encourages audiences to explore new destinations

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Fuel Your Imagination

ITV puts all eyes on Big Brother launch

By Georgie Moreton

To celebrate the new series launch, ITV brings Big Brother into the real world

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Trend

OVO campaign runs on greener energy

By Georgie Moreton

The digital out of home campaign, created by Saatchi & Saatchi showcases greener, cleaner renewable energy.

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Fuel Your Imagination

Napolina campaign places product on a pedestal

By Georgie Moreton

The out-of-home campaign from Lucky Generals features a tin of tomatoes on a colossal Corinthian plinth

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Fuel Your Imagination

Sky Sports remixes Stormzy’s Shut Up to kick off Women’s Super League

By Georgie Moreton

The high-energy spot created by McCann London stars Women’s Super League heroes alongside Grime artists

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