'Better challenge and better measure for better results’
Learnings from IPA EffWorks Global 2023
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Georgie Moreton is Deputy Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.
Learnings from IPA EffWorks Global 2023
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The agency has teamed up with The Worst Girl Gang Ever to partner on a new support package to any employee affected by baby loss
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BITE’s National Inclusion Week round-up shares inclusive campaigns, advice, lived experience and inspiration from experts across the industry.
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HOY by Havas worked with FUCA, Racing Club and Kappa to raise awareness of early stage testicular cancer
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The latest iteration of the ‘Did Somebody Say’ campaign sees two music stars merge genres to showcase the variety of options on Just Eat.
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To help households make their food go further, Ocado Retail and The Beano have created a cookbook
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Five key learnings from Havas’ National Inclusion Week event.
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NABS Fast Forward training programme, now in its 23rd year, is open for enrolment with a heightened focus on mental health and wellbeing.
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The new campaign from House 337 rewrites the narrative for midlife women and rejects outdated stereotypes
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The campaign stars viral sensation, Nick Fraser with a play on his iconic song 'Why You Always Lying'
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The campaign, created by Anomaly, encourages audiences to explore new destinations
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To celebrate the new series launch, ITV brings Big Brother into the real world
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The digital out of home campaign, created by Saatchi & Saatchi showcases greener, cleaner renewable energy.
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The out-of-home campaign from Lucky Generals features a tin of tomatoes on a colossal Corinthian plinth
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The high-energy spot created by McCann London stars Women’s Super League heroes alongside Grime artists
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