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Georgie Moreton

Deputy Editor, BITE Creativebrief

About

Georgie Moreton is Deputy Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.


More from Georgie Moreton

Voices

Embracing the power of active listening

By Georgie Moreton

Brixton Finishing School alumni share their fresh perspectives.

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Fuel Your Imagination

Lexus launches NFT Hoverboard collection

By Georgie Moreton

The campaign sees The&Partnership bring the brand into the world of Web 3.0

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Fuel Your Imagination

Marmite asks babies if they are lovers or haters

By Georgie Moreton

The tongue-in-cheek campaign from adam&eveDDB helps parents-to-be find out what their babies think of Marmite

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Voices

Purpose Disruptors urges industry to create a more sustainable future

By Georgie Moreton

The Earth Day campaign created by Iris links sustainability to wellbeing to promote healthier personal and environmental habits

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Fuel Your Imagination

Samsung TV debuts grouchy cat

By Georgie Moreton

The campaign from BBH Singapore uses humour to highlight the new product credentials of the Samsung Neo QLED 8K TV

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Trend

Marketing budgets hit one-year high

By Georgie Moreton

The latest IPA Bellwether Report reveals increased marketing budgets and an increase of confidence amongst marketers.

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Trend

IPA Survey reveals circular economy set to grow amidst cost of living crunch

By Georgie Moreton

Findings show that consumers are more likely to rent, repair and resell items

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Trend

Nurofen creates packaging to show dismissals of female pain

By Georgie Moreton

Phase two of the See My Pain platform from McCann London spotlights six women with real healthcare issues to help close the gender pain gap

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Voices

TENA global campaign spotlights carers

By Georgie Moreton

The emotive #NoLoveLikeIt campaign created by AMV BBDO goes behind closed doors to uncover the caring experience and encourage greater support for carers.

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Fuel Your Imagination

Smol stands up for sustainability with ‘plastic vomiting washing machine’

By Georgie Moreton

The campaign from Mother London highlights the brand’s plastic-fee credentials

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Voices

WACL Talent Award 2023 winners announced

By Georgie Moreton

WACL Talent Award winners announced in partnership with NABS to push forward gender equality in advertising

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Voices

Sky Zero Footprint Fund returns to accelerate sustainability

By Georgie Moreton

The initiative is back for a 3rd edition with the addition of new ‘Local Heroes’ public vote.

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Voices

Clear Channel supports Black-owned businesses with Compass

By Georgie Moreton

2023 marks the second year of the initiative designed to empower and support independent Black-owned businesses through free advertising.

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Thought Leadership

‘Who’s controlling the money, that's the question.’

By Georgie Moreton

Diana Ellis-Hill, Co-Founder of Be The Fox shares the importance of pay parity, strong connections and passion.

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Voices

London Youth hack the job market to open up opportunities

By Georgie Moreton

The campaign from RAPP UK and Fleishman Hillard aims to connect disadvantaged and underserved youth with businesses.

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