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Georgie Moreton

Deputy Editor, BITE Creativebrief

About

Georgie Moreton is Deputy Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.


More from Georgie Moreton

Fuel Your Imagination

Tesco gives its logo an Easter make-over

By Georgie Moreton

The Easter egg hunt giveaway campaign gives shoppers the chance to win Tesco vouchers.

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Hot Pick

Autistica calls out unjust hiring practices

By Georgie Moreton

‘Hire Differently’ from House337 points to inequalities in the hiring process which create unnecessary barriers for autistic people.

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Fuel Your Imagination

Hard hitting PETA campaign highlights animal cruelty in fashion

By Georgie Moreton

The new PETA campaign created by House337 stars actress and comedian Jessie Cave.

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Trend

AdGreen’s Annual Review reveals opportunity to slash emissions

By Georgie Moreton

The review highlights a huge opportunity for carbon reduction in the process of advertising production around the world.

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Fuel Your Imagination

Industry leaders to gather at Earth Day Advertising Summit

By Georgie Moreton

Purpose Disruptors are bringing together industry leaders and changemakers to highlight the role of advertising in supporting climate action.

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Thought Leadership

How brands supported International Women’s Day

By Georgie Moreton

The marketing flurry of International Women’s Day is over for another year, but keeping up momentum all year round is essential for progressive brands.

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Voices

See it. Say it. Ignore it.

By Georgie Moreton

Women’s Equality Party campaign from Quiet Storm spotlights institutional failings of the Metropolitan Police.

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Fuel Your Imagination

Uber Eats delivery is ready for Iftar

By Georgie Moreton

The campaign from Mother London capitalises on sunset times to serve customers observing the holy month of Ramadan

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Thought Leadership

How Nurofen and McCann are closing the Gender Pain Gap

By Georgie Moreton

McCann’s ‘Go Hug* Yourself’ event highlights the importance of Nurofen’s See My Pain campaign in closing the gender pain gap

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Voices

Recipe launches earthquake appeal

By Georgie Moreton

The campaign calls for donations for charity Ahbap.org to help rebuild following devastation in Turkey

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Voices

‘Staying persistent and building resilience’

By Georgie Moreton

Brixton Finishing School alumni share learnings from starting out

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Fuel Your Imagination

Charity lends LinkedIn profiles to refugees

By Georgie Moreton

The initiative from 180 Amsterdam and Refugee Talent Hub seeks to extend LinkedIn networks with former refugees or status holders.

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Voices

Alzheimer's Society commits to fight dementia in ‘The Ultimate Vow’

By Georgie Moreton

The new campaign from New Commercial Arts highlights the devastating effects and emotional impact of dementia.

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Voices

Gerety Awards calls on industry to change the lens

By Georgie Moreton

Gerety Awards launches new campaign from Canadian agency, Cossette that highlights the importance of the female lens

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Fuel Your Imagination

M&S unveil ‘love your boobs’ art installation

By Georgie Moreton

The work, created with Mindshare UK, features artwork from female body casting artist, Lydia Reeves.

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