Trend
Bupa takes on the planet as a patient
The campaign from AMV BBDO launches Bupa’s new sustainability ambitions
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Georgie Moreton
Deputy Editor, BITE CreativebriefAbout
Georgie Moreton is Deputy Editor at BITE for Creativebrief where she explores trends within the creative industries and contributes to writing imaginative pieces, interviews and hot picks. She has spent her career working in communications within the advertising industry and first began working in tech PR where she went on to specialise in adtech and martech which lead her into the wider creative marketing industry. From here she gained a passion for producing forward-thinking thought-leadership content and has since gone on to explore wider industry issues; promoting diversity, exploring environmental and ethical issues and advocating for women in the workplace. Georgie has a passion for all things culture and arts and is a frequent visitor of her local cinema; Genesis, where you can find her cosied up in the Studio screen to an arthouse flick or the latest blockbuster.
More from Georgie Moreton
Fuel Your Imagination
Landsec campaign pokes fun at those awkward Christmas conversations
The new spot for Landsec shopping centers and retail outlets from Snap London tells audiences to avoid awkwardness and leave people speechless with gifts
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Voices
Government campaign says ‘Enough’ to abuse of women and girls
The second phase of the Enough campaign from FCB Inferno encourages the public to challenge perpetrators of abuse
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Fuel Your Imagination
Marks & Spencer put local communities at the heart of Christmas
The campaign created by House 337 highlights the joy of giving back
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Fuel Your Imagination
Coach launches 3D billboard starring Lil Nas X
The 3D animated film premiers on Piccadilly Lights in London’s Piccadilly Circus
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Voices
Deepfake technology shows the devastating impact of knife crime
The campaign from McCann London for The Joshua Ribera Foundation brings rapper back to life to shine a light on the human cost of knife crime.
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Fuel Your Imagination
Aldi’s Kevin the Carrot is Home Alone
The campaign from McCann UK sees Kevin the Carrot parody the popular festive film
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Fuel Your Imagination
Crocs enlists Wejdene to prove there’s nothing uncool about comfort
The Come As You Are influencer campaign from We Are Social Amsterdam invites people to feel comfortable in their own essence
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Voices
Ad Net Zero launches training and updated guide
At the second global summit, Ad Net Zero launches tools to help advertising professionals better develop sustainability knowledge
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Voices
‘The Future Looks Good’ wins Snap’s 2021 UK Creative Council programme
The interactive Snap campaign from Cathryn Carey and Phoebe Chetwynd-Talbot shows how AR can be used to provide creative solutions to societal issues
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Fuel Your Imagination
DCM and Universal create bespoke LGBTQ+ ad reel for Bros movie
The reel will run ahead of Bros, the first romantic comedy from a major studio that features an entirely LGBTQ+ principal cast
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Trend
Craig David finds better days by train
New music video for supported by Trainline from Mother London encourages sustainable travel
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Thought Leadership
Gendered ageism: the new sexism in advertising
Agency leaders ask if brands should be doing a better job in representing and reflecting older women in advertising.
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Fuel Your Imagination
Samsung creates folding billboard to celebrate launch of foldable phone
The OOH campaign created by Iris marks the launch of Samsung’s Galaxy Z Flip4
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Thought Leadership
Will the world cup lose its marketing magic?
In the light of human rights abuses and winter scheduling questions remain as to how brands will interact with this year’s tournament.
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