VMLY&R and Tommy’s win the Marketing FA Cup Final
By Nicola Kemp
While Chelsea triumphed on the pitch, VMLY&R and Tommy’s showed the power of marketing with purpose
Read moreNicola Kemp is Editorial Director for Creativebrief, where she oversees consumer trends, innovation, and interviews with industry thought-leaders from across the creative industries for all areas of the business. She is a member of the Associate Board and focused on growing the reach, relevance and reputation of Creativebrief and BITE. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries, and was featured in Timewise’s Power 50 for her work on flexible working. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 5-year-old daughter and a 7-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.
By Nicola Kemp
While Chelsea triumphed on the pitch, VMLY&R and Tommy’s showed the power of marketing with purpose
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By Nicola Kemp
We ask industry leaders to have their say on how the industry can harness the benefits of AI while preserving their unique creative talents.
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By Nicola Kemp
The brand is promoting its Lego City range with a wide-ranging partnership with Picturehouse’s Cinema Kids’ Club
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By Nicola Kemp
The agency is keeping its promise to ‘Pitch It Forward’ by donating its first year profits to a not for profit that encourages the next generation with creativity
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By Nicola Kemp
The 2023 jury insights panel will include creative leaders from Dentsu Creative, The Fitting Room, Good Shout and Edelman
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By Nicola Kemp
BITE’s agony aunt Sandie Dilger, Chief Strategy Officer at TBWA\London is here to solve your workplace problems
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By Nicola Kemp
The ‘Sweat and Tears’ campaign in partnership with mental health charity Mind normalises crying
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By Nicola Kemp
The innovative pollutant absorption system is designed to revolutionise how consumers shop for plants
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By Nicola Kemp
The new campaign for Sheba underlines that cat lovers will do anything for the love of their feline friends
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By Nicola Kemp
Three quarters of employees report surprise or regret that their new role or company was ‘very different’ from what they were led to believe, according to research from Major Players
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By Nicola Kemp
The campaign underlines the power of being seen in advertising
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By Nicola Kemp
The Channel 4 Diversity in Advertising Award continues to raise the bar for creativity in advertising.
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By Nicola Kemp
Nishma Robb, Vice-President of WACL and Senior Director of Marketing, Brand and Reputation EMEA at Google and Rania Robinson, President at WACL and CEO at Quiet Storm on how the 50% CEO Playbook can level the playing field.
Read moreBy Nicola Kemp
Powerful new campaign from Asics and CPB London underlines the mental benefits of movement for women
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By Nicola Kemp
A thought-provoking campaign from The&Partnership is designed to create real change.
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