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Nicola Kemp

Editorial Director Creativebrief Email Nicola Kemp

About

Nicola Kemp is Editorial Director for Creativebrief, where she oversees consumer trends, innovation, and interviews with industry thought-leaders from across the creative industries for all areas of the business. She is a member of the Associate Board and focused on growing the reach, relevance and reputation of Creativebrief and BITE. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries, and was featured in Timewise’s Power 50 for her work on flexible working. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 5-year-old daughter and a 7-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.


More from Nicola Kemp

Fuel Your Imagination

Hey Duggee and Mother show the value of friendship across borders

By Nicola Kemp

The iconic children’s character is joined by Ukrainian characters to help build friendships across language barriers.

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Fuel Your Imagination

Business. Leisure. Because this year’s been a lot.

By Nicola Kemp

New campaign from British Airways underlines the power of treating customers as individuals.

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Hot Pick

Premier Inn serves up a slice of countryside calm with Golin

By Nicola Kemp

The innovative audio-led campaign offers stressed-out consumers the ambient sounds of the countryside.

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Fuel Your Imagination

Havas and L’Or turn to the power of podcasting

By Nicola Kemp

The ‘Secret Podcast Experience’ sees the brand build on the immersive experience and growth of podcasting.

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Trend

Consumers urge brands to keep prices fair

By Nicola Kemp

The latest research from the IPA reveals consumers expect brands to support them through the cost of living crisis.

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Voices

March of the Mummies demands urgent reform of childcare

By Nicola Kemp

The horror show of childcare, parental leave and flexible working is being highlighted in a nationwide march organised by Pregnant Then Screwed.

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Hot Pick

VMLY&R shows the power of authentic portrayal with Stamma campaign

By Nicola Kemp

New campaign underlines the power of creativity to change the narrative.

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Thought Leadership

Will a frugal Christmas fall flat?

By Nicola Kemp

With consumers facing a cost of living crisis, we ask industry leaders to consider how to approach a Christmas like no other

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Voices

House 337 and Certified Sports highlight trauma facing young footballers

By Nicola Kemp

The hard-hitting film highlights the mental health issues running rampant in youth football

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Voices

Microsoft and Wunderman Thompson launch toolkit for people with dyslexia

By Nicola Kemp

One in five people in the UK are estimated to have dyslexia, yet the workplace remains largely unaccommodating

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Interviews

‘If it doesn’t exist create your own’

By Nicola Kemp

Tamara Littleton, CEO and Founder of The Social Element on inclusive leadership, the power of networks and the importance of self-belief

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Voices

‘There is a cultural gap between the art and science of our business’

By Nicola Kemp

Nick Law on why holding companies need to be reinvented, why creative leadership matters and what deep simplicity means for Accenture Song.

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Trend

Welcome to the Wild

By Nicola Kemp

Why Hell Yeah! And Belvoir served up a taste of nature to consumers

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Fuel Your Imagination

Advertising Association, IPA and ISBA reveal themes for LEAD 2023

By Nicola Kemp

The event will address how the industry can collaborate to accelerate the social and economic recovery from the pandemic.

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Trend

How do you create great work?

By Nicola Kemp

FCB Global’s creative leaders unveiled the actionable insights from their experience of judging at Cannes Lions.

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