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Nicola Kemp

Editorial Director Creativebrief Email Nicola Kemp

About

Nicola Kemp is Editorial Director for Creativebrief, where she oversees consumer trends, innovation, and interviews with industry thought-leaders from across the creative industries for all areas of the business. She is a member of the Associate Board and focused on growing the reach, relevance and reputation of Creativebrief and BITE. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries, and was featured in Timewise’s Power 50 for her work on flexible working. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 5-year-old daughter and a 7-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.


More from Nicola Kemp

Hot Pick

Neverland highlights the impossible choices facing the old for Age UK

By Nicola Kemp

The hard-hitting campaign highlights the impossible choices between heating and eating facing old people across the UK.

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Thought Leadership

All adland wants for Christmas is a £12bn boost

By Nicola Kemp

The latest advertising data from the Advertising Association and WARC predicts festive spend will reach £12bn.

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Trend

GymNation launches world’s heaviest billboard

By Nicola Kemp

The biggest gym chain in the Middle East has claimed a new media first with the launch of a billboard weighing one tonne.

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Voices

Charity uses Halloween to highlight real-life horror of abuse

By Nicola Kemp

Domestic abuse charity I Choose Freedom highlights the urgent need to fund life-saving services.

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Voices

NABS puts out 'ultimate fitness challenge' call to adland

By Nicola Kemp

The industry charity has placed fitness at the heart of its latest fundraising drive.

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Trend

Only one in three ads connect with Gen Z

By Nicola Kemp

System1’s Seeing Gen Z report reveals a growing gap between representation and real emotional connection.

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Voices

Campaign highlights UK paternity leave is a motherf*cker

By Nicola Kemp

Pregnant Then Screwed and The Dad Shift have launched a powerful new campaign to highlight the lack of paternity leave.

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Voices

WACL Talent Awards open to support Female+ leaders

By Nicola Kemp

The awards, now in the 21st year, support female leaders by investing in their learning and development.

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Voices

Leo UK launches peer to peer support scheme for parents

By Nicola Kemp

The Parental Guidance programme is a mentoring scheme for working parents and carers in communications.

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Trend

Liquid I.V. taps Jill Scott for social sauna series

By Nicola Kemp

The social series, created by VaynerMedia, is designed to stop consumers scrolling.

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Voices

Amazon teams with Menopause Mandate for awareness push

By Nicola Kemp

Amazon has teamed up with Menopause Mandate to launch a campaign to encourage women to review their menopause experience on Amazon.

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Trend

Consumers push back on AI slop

By Nicola Kemp

Research from Billion Dollar Boy reveals that ad spend on AI-generator content is on the rise despite pushback to ‘AI Slop’.

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Interviews

How Diageo is embracing the AI opportunity

By Nicola Kemp

Patricia Borges, Global Managing Director of Gins and Rums at Diageo, on how AI is supercharging personalisation at scale.

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Trend

GymNation removes weights to highlight mental health challenges

By Nicola Kemp

To Mark World Mental Health Day the gym brand has removed all weights from a number of its gyms.

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Trend

Ford supercharges electric drive with new campaign

By Nicola Kemp

Europe's first hybrid pick up the brand has launched a cinematic campaign with Wieden+Kennedy London.

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