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Nicola Kemp

Editorial Director Creativebrief Email Nicola Kemp

About

Nicola Kemp is Editorial Director for Creativebrief, where she oversees consumer trends, innovation, and interviews with industry thought-leaders from across the creative industries for all areas of the business. She is a member of the Associate Board and focused on growing the reach, relevance and reputation of Creativebrief and BITE. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries, and was featured in Timewise’s Power 50 for her work on flexible working. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 5-year-old daughter and a 7-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.


More from Nicola Kemp

Voices

Powerful campaign from Trybe House Theatre spotlights mental health

By Nicola Kemp

The short film, produced by Mill Road, gives voice to the struggles of young Black men.

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Fuel Your Imagination

Kings Cross urges shoppers to ‘unwrap the unexpected’

By Nicola Kemp

The experiential campaign highlights the unique festive experience of shopping, eating and being entertained in Kings Cross.

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Trend

GymNation courts controversy with campaign highlighting London phone thefts

By Nicola Kemp

The outdoor campaign promoting UAE-based fitness chain GymNation promotes a self-defence retreat for Londoners sick of phone theft.

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Interviews

Making work at the speed of social culture

By Nicola Kemp

Lucy Doubleday, UK Managing Director at We Are Social, on maintaining momentum in your career and making work at the speed of culture.

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Thought Leadership

Leaders from Unilever, Klarna and Just Global scoop Global Women in Marketing Awards

By Nicola Kemp

The awards, hosted at Ravensbourne University London, celebrate the marketing leaders driving brands forward.

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Fuel Your Imagination

Volvo drives into cinema with Curzon tie up

By Nicola Kemp

The brand has partnered with Curzon in a tie up that highlights its Swedish heritage.

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Hot Pick

John Lewis proves the power of emotional storytelling

By Nicola Kemp

The annual festive spot continues to be the creative highlight of the UK’s Christmas advertising season.

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Interviews

Stop recycling stereotypes of Generation Z

By Nicola Kemp

Anna Petrescu, Strategy Director working with Don’t Panic, looks beyond the myths to lift the lid on the genuine marketing challenge of connecting with Gen Z.

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Trend

Alternaleaf taps Jordan Stephens for new campaign

By Nicola Kemp

The new campaign from the Corner promotes the UK’s leading medical cannabis clinic through spoken word poetry.

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Trend

Quilter puts consumers in control in new campaign

By Nicola Kemp

The new brand campaign, created by Joint, tackles the UK’s weak investment culture.

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Voices

Stop Hate UK powerfully challenges transphobia

By Nicola Kemp

The hard hitting campaign from Joint calls for an end to recycled hatred.

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Trend

Boots taps Puss in Boots for festive spot

By Nicola Kemp

The upbeat Christmas campaign highlights the diversity of beauty brands available at Boots.

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Trend

John Lewis hits the right notes with festive spot

By Nicola Kemp

The emotional film highlights the power of father son bonding and is set to the 90s dance track ‘Where Love Lives’

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Hot Pick

British Red Cross drives human connection with experiential activation

By Nicola Kemp

The ‘Hope Street’ immersive experience in Battersea Power Station connected audiences with emotive stories of hope from across the world.

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Hot Pick

Neverland highlights the impossible choices facing the old for Age UK

By Nicola Kemp

The hard-hitting campaign highlights the impossible choices between heating and eating facing old people across the UK.

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