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Nicola Kemp

Editorial Director Creativebrief Email Nicola Kemp

About

Nicola Kemp is Editorial Director for Creativebrief, where she oversees consumer trends, innovation, and interviews with industry thought-leaders from across the creative industries for all areas of the business. She is a member of the Associate Board and focused on growing the reach, relevance and reputation of Creativebrief and BITE. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries, and was featured in Timewise’s Power 50 for her work on flexible working. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 5-year-old daughter and a 7-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.


More from Nicola Kemp

Hot Pick

EE underlines the power of empathy with Safer Sims campaign

By Nicola Kemp

By being honest about the myriad of challenges for smartphones under 18, the brand successfully proves the power of understanding your consumer.

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Interviews

How Defender put women in the driving seat

By Nicola Kemp

Victoria Gabriel, Global Communications Manager at Defender and Discovery on luxury, innovation and AI.

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Hot Pick

Catch the spirit successfully captures the energy of women’s cricket

By Nicola Kemp

The campaign successfully generates excitement in the build up to a home World Cup.

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Trend

Cinema advertising lifts off with new 3D anamorphic ident

By Nicola Kemp

The RAF has secured a cinema first with a new ident rolling out across Cineworld cinemas.

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Fuel Your Imagination

Vodka brand Weber Ranch introduces AI Mixologist

By Nicola Kemp

As AI continues to fuel brand discovery, the campaign is the latest example of embracing AI's practical application.

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Thought Leadership

Is it time to redefine what it means to be a challenger brand?

By Nicola Kemp

Industry leaders on why the new era of challenger brands need to have clarity on exactly what they are challenging and why.

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Hot Pick

This Girl Can shows the power of belonging in sport

By Nicola Kemp

The groundbreaking campaign successfully proves the enduring relevance of its message ten years on.

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Interviews

How the ECB is propelling women’s cricket into the mainstream

By Nicola Kemp

Ahead of the ICC T20 World Cup, Charlotte Meijer lifts the lid on a new campaign designed to inspire a new generation of cricket lovers.

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Trend

Co-op Funeralcare campaign highlights the brutal beauty of life and death

By Nicola Kemp

The campaign from VCCP marks a step-change in communication for the sector.

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Trend

Rightmove embraces Gen AI

By Nicola Kemp

The brand’s new campaign harnesses Gen AI to show a home buyer creating his ideal garden.

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Trend

Skincare brand Coats launches fake sting serum

By Nicola Kemp

The campaign, created by M+C Saatchi Talk, challenges the beauty industry’s hype culture with a parody product targeting Gen Z consumers.

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Hot Pick

John Lewis hits on all the right notes of nostalgia

By Nicola Kemp

The 100 second film celebrates 100 years of ‘Never Knowingly Undersold’

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Voices

SheSays launches free online Night School

By Nicola Kemp

The month-long free online programme is designed to upskill and future proof creative careers.

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Trend

This Girl Can bursts back with ‘We Like the Way You Move’ Campaign

By Nicola Kemp

The new campaign champions women from underrepresented backgrounds.

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Hot Pick

Ford inks Giphy partnership in Capri campaign

By Nicola Kemp

The retro campaign, from Wieden+Kennedy London, includes the first ever UK brand partnership with Giphy.

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