EE underlines the power of empathy with Safer Sims campaign
By Nicola Kemp
By being honest about the myriad of challenges for smartphones under 18, the brand successfully proves the power of understanding your consumer.
Read moreNicola Kemp is Editorial Director for Creativebrief, where she oversees consumer trends, innovation, and interviews with industry thought-leaders from across the creative industries for all areas of the business. She is a member of the Associate Board and focused on growing the reach, relevance and reputation of Creativebrief and BITE. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries, and was featured in Timewise’s Power 50 for her work on flexible working. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 5-year-old daughter and a 7-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.
By Nicola Kemp
By being honest about the myriad of challenges for smartphones under 18, the brand successfully proves the power of understanding your consumer.
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By Nicola Kemp
Victoria Gabriel, Global Communications Manager at Defender and Discovery on luxury, innovation and AI.
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By Nicola Kemp
The campaign successfully generates excitement in the build up to a home World Cup.
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By Nicola Kemp
The RAF has secured a cinema first with a new ident rolling out across Cineworld cinemas.
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By Nicola Kemp
As AI continues to fuel brand discovery, the campaign is the latest example of embracing AI's practical application.
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By Nicola Kemp
Industry leaders on why the new era of challenger brands need to have clarity on exactly what they are challenging and why.
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By Nicola Kemp
The groundbreaking campaign successfully proves the enduring relevance of its message ten years on.
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By Nicola Kemp
Ahead of the ICC T20 World Cup, Charlotte Meijer lifts the lid on a new campaign designed to inspire a new generation of cricket lovers.
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By Nicola Kemp
The campaign from VCCP marks a step-change in communication for the sector.
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By Nicola Kemp
The brand’s new campaign harnesses Gen AI to show a home buyer creating his ideal garden.
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By Nicola Kemp
The campaign, created by M+C Saatchi Talk, challenges the beauty industry’s hype culture with a parody product targeting Gen Z consumers.
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By Nicola Kemp
The 100 second film celebrates 100 years of ‘Never Knowingly Undersold’
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By Nicola Kemp
The month-long free online programme is designed to upskill and future proof creative careers.
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By Nicola Kemp
The new campaign champions women from underrepresented backgrounds.
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By Nicola Kemp
The retro campaign, from Wieden+Kennedy London, includes the first ever UK brand partnership with Giphy.
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