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Nicola Kemp

Editorial Director Creativebrief Email Nicola Kemp

About

Nicola Kemp is Editorial Director for Creativebrief, where she oversees consumer trends, innovation, and interviews with industry thought-leaders from across the creative industries for all areas of the business. She is a member of the Associate Board and focused on growing the reach, relevance and reputation of Creativebrief and BITE. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries, and was featured in Timewise’s Power 50 for her work on flexible working. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 5-year-old daughter and a 7-year-old son, Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.


More from Nicola Kemp

Trend

There is more to Argos than toys

By Nicola Kemp

The new campaign from T&P smashes stereotypes that the retailer only sells toys.

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Trend

Rangemaster makes TV debut with family-focused spot

By Nicola Kemp

The humorous campaign, created by Mr President, celebrates a family’s new arrival: a Rangemaster range cooker.

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Trend

Nationwide plays the long game with Dominic West spot

By Nicola Kemp

The brand is promoting its Scam Checker service in the first campaign from new agency Mother.

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Trend

NatWest launches campaign to highlight Family-Backed Mortgage

By Nicola Kemp

The new campaign from T&P highlights how buyers can leverage family income to get on the housing ladder.

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Thought Leadership

Summer Series: Finding creative inspiration in the summer

By Nicola Kemp

Industry leaders share how they ensure their creativity and curiosity rise in line with summer temperatures.

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Hot Pick

Lucozade brings the energy with Anthony Joshua campaign

By Nicola Kemp

The upbeat campaign from We Are Social supported the launch of Lucozade Mango Peachade.

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Trend

Argos embraces social storytelling with fictional art gallery

By Nicola Kemp

The creator-led mockumentary series unveils the fictional art gallery Arghaüs.

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Fuel Your Imagination

Tesco scores with acrostic campaign

By Nicola Kemp

The campaign from BBH uses receipts to spell out messages of celebration and support

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Trend

Somersby taps Sassy Squirrels for social campaign

By Nicola Kemp

The campaign from We Are Social calls out the absurdity of modern adult life.

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Trend

Co-working brand Work.Life responds to summer childcare juggle

By Nicola Kemp

The office space provider has teamed up with Defiant and Happy Human Project to support working parents this summer with a free on-site kids club.

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Trend

UK ad bodies unite to help industry navigate new restrictions

By Nicola Kemp

The campaign unpacks the impact of the incoming Less Healthy Food advertising restrictions.

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Hot Pick

Rightmove puts faith in the Lionesses

By Nicola Kemp

The tactical campaign pumped the Lionesses up to bring it home for England.

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Trend

Andrex teams with Bowel Cancer UK to break taboos

By Nicola Kemp

The brand is urging people to look at their poo to better track their health.

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Trend

When this squad wins, we all win

By Nicola Kemp

EE celebrates England victory with uplifting campaign celebrating the legacy of the Lionesses.

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Trend

Aldeh to live forever in Oasis tribute

By Nicola Kemp

The Prestwich store sign ‘Aldeh’ created to celebrate Oasis is to remain in place following a fan-led petition.

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