Fuel Your Imagination

Belgium’s ‘Helpy Hour’ underlines the power of community support in crisis

By Nicola Kemp

In the midst of ongoing lockdown, the importance of the rituals of everyday life have come sharply into focus.

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Fuel Your Imagination

British Vogue celebrates the UK’s front-line workers

By Izzy Ashton

Far from leaning on airbrushed celebrities, these covers show ordinary people what extraordinary acts look like.

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Fuel Your Imagination

56 Black Men says, Let’s Not Forget the names that didn’t become hashtags

By Izzy Ashton

'Let's Not Forget' is about inspiring people to ask themselves what they can do right now; to examine what they are going to do moving forwards and to not forget the lives that have been lost.

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Fuel Your Imagination

Tap to Clap creates a tool for those who have difficulty clapping to celebrate key workers

By Izzy Ashton

This initiative is another brilliant example of creativity under constraint providing a seemingly simple but vital tool for a community who may otherwise have been able to make their voices heard.

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Fuel Your Imagination

Meditations for adland

By Izzy Ashton

In theory some of us should have more ‘free’ time under lockdown; yet in truth many of us feel overloaded or overwhelmed.

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Fuel Your Imagination

Disney slamdunks lockdown marketing with Olaf song

By Nicola Kemp

Disney’s latest short hits the right note in the midst of Coronavirus marketing fatigue.

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Fuel Your Imagination

The Nationwide Degree Show uses OOH to provide platform for graduating creatives

By Izzy Ashton

The importance of championing this next generation of creative minds is not to be disputed, but it has perhaps never been more vital to offer support to those just starting out.

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Fuel Your Imagination

Alone together: New project captures Britons two metres apart

By Izzy Ashton

The Two Metres Project is an exercise in storytelling under lockdown and a tale of creativity amidst constraint.

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Fuel Your Imagination

Sky supports SMEs during the ongoing COVID-19 crisis

By Izzy Ashton

As part of the community spirit being fostered under lockdown, Sky Media is encouraging people to highlight SME businesses in their local area that could use support during this time

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Fuel Your Imagination

Isobelly laughs is LIVE AT YOUR GAFF to support Women’s Aid

By Izzy Ashton

They say that in times of crisis, a little bit of humour can often go a long way, to both brighten the spirits and help us feel connected.

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Fuel Your Imagination

Change Please launches a recycled toilet paper brand to support frontline NHS workers

By Izzy Ashton

Serious Tissues decided to pull their launch date forward to support the cause that needs funds most right now, demonstrating that a brilliant creative idea can often be just an impactful when translated for an alternative cause.

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Fuel Your Imagination

CALM offers some light relief on Twitter with #CALMComedyClub

By Izzy Ashton

With the current period of uncertainty we’re experiencing placing an increased stress on people’s mental health, CALM demonstrates both the power of social media in connecting us but also how a little comedy can go a long way.

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Fuel Your Imagination

John Lewis celebrates Earth Day’s 50th anniversary with a sustainable fashion collaboration

By Izzy Ashton

From the way we shop to the way we eat and travel, there has been a distinct attempt at more sustainable business and consumerism in the last few years.

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Fuel Your Imagination

Secret Cinema brings its immersive storytelling to your sofa

By Izzy Ashton

At a time when we are all starved of human contact, the Secret Cinema shared experience needs both protecting and promoting.

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