Fuel Your Imagination

#RightToSleep

By Nicola Kemp

‘Sleep wellness’ is fast becoming a mainstream consumer trend and a new campaign from eve sleep underlines why consumers need to get serious about sleeping.

Read more
Fuel Your Imagination

#ShareBaby campaign reflects a cultural shift in parenting

By Nicola Kemp

SheSays, the global network for women in the creative industry, has launched a new campaign to promote shared parental leave, in the midst of a significant cultural shift in parenting.

Read more
Fuel Your Imagination

The V&A questions the future of food

By Izzy Ashton

FOOD: Bigger Than The Plate is a new exhibition at the V&A Museum in London, exploring the food cycle from compost to table. Designed to inspire and educate, this exhibition asks us to examine how, why and what we eat.

Read more
Fuel Your Imagination

Hoop asks, have you got FOSH, Fear of School Holidays?

By Izzy Ashton

By creating one central resource where free activities can be found, Hoop aims to take away the fear of school holidays and replace it with excitement, for both parties involved.

Read more
Fuel Your Imagination

British Vogue, Forces for Change

By Izzy Ashton

By using her platform to deliver positive change, the Duchess of Sussex is successfully moving the dial on what it means to be a royal role model in the age of activism.

Read more
Fuel Your Imagination

Uninterrupted Cinematic Advertising

By Izzy Ashton

In an era in which attention is often only partial, a medium which commands consumers full attention is thriving.

Read more
Fuel Your Imagination

Flex For All

By Nicola Kemp

With both government and campaigners taking aim at the ‘advertising gap’ which underlines the historical inflexibility of the workplace, brands are beginning to pay attention.

Read more
Fuel Your Imagination

Wimbledon takes to TikTok to appeal to a new generation of sport and music fans

By Izzy Ashton

There’s nothing quite like watching live sport, but with, more people than ever ‘second screening’ while they watch, the market for social engagement is only set to grow.

Read more
Fuel Your Imagination

The Right Pronoun

By Izzy Ashton

At the heart of this new app is a small but integral gesture. That of acknowledgement and respect for the way non-binary individuals choose to identify.

Read more
Fuel Your Imagination

by Humankind

By Izzy Ashton

As the environmental crisis continues to rise up the news agenda, brands like by Humankind, which offer more sustainable solutions, are poised for growth.

Read more
Fuel Your Imagination

Microstep habit-stacking

By Nicola Kemp

In the growing lexicon of marketing jargon this may not be a concept you have heard of. Yet it lies at the heart of Procter & Gamble's new global partnership with Thrive Global.

Read more
Fuel Your Imagination

Get Up, Stand Up Now

By Izzy Ashton

To recognise art by marginalised creatives that has for so long been ignored or sidelined, Somerset House is celebrating 50 years of black creativity in Britain and beyond in a major new exhibition.

Read more
Fuel Your Imagination

Killing Eve

By Izzy Ashton

Killing Eve is more than an award-winning TV show; it’s a cultural moment in time, part of growing shift in the female narrative, which has significant impact for brands and businesses alike.

Read more
Fuel Your Imagination

Patagonia 'Artifishal'

By Izzy Ashton

In a couple of decades, humans have managed to change what evolution built up over hundreds, thousands of years. We claimed control over nature as our right without fully exploring the consequences of our actions. With their latest project, Patagonia point out that “the road to extinction is paved with good intentions.”

Read more