By Nicola Kemp
In perhaps the first time in advertising history a brand is actively seeking to send its consumers into a deep slumber with an advertising campaign.
By Izzy Ashton
A new service from H&M is determined to boost men’s confidence by offering up free suit rental for men for job interviews.
By Izzy Ashton
The collaborative, collective spirit at the heart of this initiative channels that of Captain Tom himself, selfless to his last breath, determined to remind us all that if we work together, tomorrow will be a good day.
By Nicola Kemp
Selfridges, which today unveiled its new windows inspired by the pleasure and optimism found in nature
By Izzy Ashton
The easing of lockdown brings the return of outdoor cinema to experience deprived consumers.
By Nicola Kemp
This campaign is a powerful reminder of the ability of brands to spark long term meaningful conversations in the corners of people’s lives.
By Nicola Kemp
While there remains so much uncertainty, the role of creativity in providing reassurance to weary consumers is a significant marketing opportunity.
By Nicola Kemp
The advertising industry’s arguably greatest ever playlist is being compiled to raise money for Maggie’s Centres and celebrate the force that is Murray Calder.
By Nicola Kemp
‘The Renter’, created by Fold 7, brings to life the possibilities of renting, a campaign which draws on the fundamental truth that remote working has made many rethink the kind of lives they want to live.
By Nicola Kemp
In a simple, understated act of communications, Tesco demonstrates a commitment with kindness and authenticity at its core.
By Nicola Kemp
The campaign marks a significant commitment to changing the narrative when it comes to the experience of older women in advertising.
By Nicola Kemp
The campaigning group has created a recording of voicemails from mothers to MPs in its ‘Scream or Shout’ campaign.
By Izzy Ashton
The film’s aim is to create a greater awareness of the unique challenges that women face as well as highlighting the gender inequality that is still so pervasive in the workplace.
By Nicola Kemp
The industry charity’s hub is a vital resource for employees seeking support and advice.
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