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Let’s not go back to normal, pledges Durex

From shaming women who carry condoms, to the one million preventable STIs that occur every day, Durex sees this time as an opportunity to reset sexual norms.

By Izzy Ashton

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Waterwipes tells new parents, you’re not alone

‘The Early Days Club’ offers new parents a place to go to find community, expert advice but, perhaps most importantly at the moment, a vital point of connection.

By Izzy Ashton

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KFC tells fans, we’ll take it from here

This tongue-in-cheek campaign from Mother London acknowledges KFC’s fans whilst simultaneously highlighting that they can now get the real thing.

By Izzy Ashton

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Tourism Ireland reminds us that escapism is still possible

With the travel sector arguably one of the hardest hit by the crisis, Tourism Ireland offers a promise for future travellers, that this too shall pass.

By Izzy Ashton

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HUN Wine launch a tongue-in-cheek outdoor campaign in the middle of lockdown

In light of the current and ongoing lockdown, HUN Wine has successfully pivoted their messaging, and their choice of media.

By Izzy Ashton

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OREO and Digitas bring light relief to lockdown

Escape Rooms, baking and Zoom call upgrades; just three of the activities OREO and Digitas UK put together for their social campaign #stayhomestayplayful.

By Nicola Kemp

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Adidas looks forward to when the world of live sport reopens

‘Ready for Sport’ looks ahead to when sport isn’t being done from your living room but rather played on pitches, courts and tracks around the world.

By Izzy Ashton

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Jägermeister and ENGINE show the power of collaboration with #SAVETHENIGHT

A global initiative to support the nightlife community in the midst of the Coronavirus crisis underlines the power of collaboration.

By Nicola Kemp

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British Summer Fruits latest recruitment campaign encourages the UK to pick berries this summer

As difficult decisions surrounding furloughing and redundancies are made across every industry, British Summer Fruits has pivoted its latest recruitment campaign to encourage people to pick fruit over the coming summer.

By Izzy Ashton

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Brands unite to spread positivity with Posters for the People

A group of the UK’s leading brands have united to spread a little positivity, encouragement and hope to a nation in lockdown.

By Izzy Ashton

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Age UK reaches out with its emergency coronavirus appeal

Alongside individuals and communities coming together to support one another, charities like Age UK are essential in providing necessary, experienced help and assistance to those who need it most.

By Izzy Ashton

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Cadbury’s new identity celebrates generosity and goodness

It is the spirit of generosity and goodness upon which John Cadbury founded his eponymous chocolate brand and it is to this that Cadbury’s new identity returns.

By Izzy Ashton

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Tesco Food Love Stories continues with an Easter cooking lesson from nan

In this new physically restricted world, Tesco wanted to showcase how inventive people are being by sharing meal times virtually.

By Izzy Ashton

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Persil pivots to remind people that Home is Good

Persil’s latest messaging demonstrates how a creative twist can flip a brand’s wording on its head whilst still maintaining the ethos at its heart.

By Izzy Ashton

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38 Degrees invites the nation to petition the government to protect the NHS

Each petition will go live just after the 8pm clap every Thursday evening, a reminder that the NHS need both our applause and our support on an ongoing basis; this can’t just be a one-time action.

By Izzy Ashton

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