Hot Pick

E45 and The&Partnership show the power of comfort marketing

By Nicola Kemp

The new brand platform underlines the power of comfort in marketing.

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JD Williams and House 337 deliver a masterclass in midlife marketing

By Nicola Kemp

The new campaign successfully smashes the stereotypes surrounding midlife women in advertising.

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Ocado and Beano team up to fight food waste

By Georgie Moreton

To help households make their food go further, Ocado Retail and The Beano have created a cookbook

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Sky Sports embraces the cultural currency of women’s football

By Nicola Kemp

The remix of Stormzy’s track Shut Up elevates the unique energy of the Barclays Women’s Super League

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Freemans campaign steals the spotlight

By Jeevan Georgina Hammond

The Made You Look campaign showcases the brand’s refresh and successfully connects with midlife women

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Disney celebrates 100th anniversary with landmark campaign

By Nicola Kemp

PrettyGreen has brought to life iconic Disney moments in the real world in a new campaign

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Loaf campaign acts as a protest for the right to relax

By Georgie Moreton

The Make Loaf Not War campaign from isobel showcases the joy in kicking back and slowing down through song.

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UNHCR and Jellyfish puncture the Back to School bubble

By Nicola Kemp

An impactful campaign hijacked back to school social posts to highlight the harsh realities for children in conflict

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Aldi billboard showcases employees ‘proper raise’

By Georgie Moreton

The campaign from McCann Manchester highlights the supermarket’s cheeky tone of voice

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Uber and Mother turn to craft to highlight Reserve service

By Nicola Kemp

The creative uses origami to highlight how you can wrap up your plans with a pre-booked Uber

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Co-op donut highlights sweet member prices

By Georgie Moreton

The playful campaign from Lucky Generals showcases the Co-op’s new member proposition and pricing

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Hot Pick

Adidas and TBWA\London make it impossible to look away

By Nicola Kemp

The Play Until They Can’t Look Away campaign is powered by footballing superstars including Alessia Russo, Lena Oberdorf and Mary Fowler

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KFC capitalises on GK Barry’s cultural clout for burger launch

By Georgie Moreton

The Teriyaki Burger launch campaign from Mother London takes a social-first approach with TikTok star

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Hot Pick

CALM highlights the unseen signals of suicide with Lioness Fran Kirby

By Georgie Moreton

The campaign aims to help tackle the rising rates of suicide in young women under 25

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