Hot Pick
UNHCR and Jellyfish puncture the Back to School bubble
By Nicola Kemp
An impactful campaign hijacked back to school social posts to highlight the harsh realities for children in conflict
Hot Pick
Aldi billboard showcases employees ‘proper raise’
The campaign from McCann Manchester highlights the supermarket’s cheeky tone of voice
Hot Pick
Uber and Mother turn to craft to highlight Reserve service
By Nicola Kemp
The creative uses origami to highlight how you can wrap up your plans with a pre-booked Uber
Hot Pick
Co-op donut highlights sweet member prices
The playful campaign from Lucky Generals showcases the Co-op’s new member proposition and pricing
Hot Pick
Adidas and TBWA\London make it impossible to look away
By Nicola Kemp
The Play Until They Can’t Look Away campaign is powered by footballing superstars including Alessia Russo, Lena Oberdorf and Mary Fowler
Hot Pick
KFC capitalises on GK Barry’s cultural clout for burger launch
The Teriyaki Burger launch campaign from Mother London takes a social-first approach with TikTok star
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CALM highlights the unseen signals of suicide with Lioness Fran Kirby
The campaign aims to help tackle the rising rates of suicide in young women under 25
Hot Pick
Yorkshire Tea takes the brew abroad in dancefloor banger
The catchy song and accompanying music video from Lucky Generals underlines Yorkshire Tea is a summer holiday essential
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adidas World Cup kit drop infiltrates Gen Z culture
With the help of TBWA\London the sportswear brand identified cultural hotspots to let fans discover kits for themselves
Hot Pick
Gleam Futures shows the power of taking a stand on filters
By Nicola Kemp
The agency’s bold influence campaign takes a stand against the crisis of self-worth triggered by beauty filters
Hot Pick
MullenLowe marks NHS 75th Birthday with Organ Donor Drive
By Nicola Kemp
The Birthday Card to the NHS aims to close the organ donation gap
Hot Pick
Greenpeace and Mother team up to recruit climate activists
The specially created cover of Fleetwood Mac’s ‘Don’t Stop’ premiered at Glastonbury to highlight the climate crisis
Hot Pick
The All England Lawn Tennis Club highlights the true breadth of tennis
By Nicola Kemp
The ‘Always like never before’ campaign from McCann London highlights the show-stopping drama of Wimbledon
Hot Pick
The National Lottery and Adam&EveDDB deliver pitch perfect love story
By Nicola Kemp
A life changing lotto win is brought to life with lived-experience and love