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Tesco Food Love Stories continues with an Easter cooking lesson from nan

In this new physically restricted world, Tesco wanted to showcase how inventive people are being by sharing meal times virtually.

By Izzy Ashton

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Persil pivots to remind people that Home is Good

Persil’s latest messaging demonstrates how a creative twist can flip a brand’s wording on its head whilst still maintaining the ethos at its heart.

By Izzy Ashton

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38 Degrees invites the nation to petition the government to protect the NHS

Each petition will go live just after the 8pm clap every Thursday evening, a reminder that the NHS need both our applause and our support on an ongoing basis; this can’t just be a one-time action.

By Izzy Ashton

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Marie Curie reminds us that not everything is ‘On Hold’

While enduring pressure is heaped on the NHS, charities like Marie Curie are continuing to help the hundreds of people with terminal cancer during this time.

By Izzy Ashton

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We Are Social create an AR lens that helps people keep their distance

To try and help people navigate the distancing guidelines, We Are Social developed Snap Safe, a Snapchat AR lens that helps people to stay two metres apart, in response to the United Nation's 'Call to Creatives'.

By Izzy Ashton

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UK Out of Home thanks key workers from a ‘Grateful Britain’

A campaign such as this not only demonstrates the power of brilliant, hard-hitting, attention-grabbing copy, but also what can happen when businesses who would ordinarily be competitors come together to collaborate.

By Izzy Ashton

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NoMore raises awareness of domestic violence by asking neighbours to be #ListeningFromHome

While often the signs of domestic abuse are not always visible, NoMore's campaign message is that, now that we are spending more time alongside our neighbours, we can help to be allies in the effort to stop domestic violence.

By Izzy Ashton

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Manifest creates a platform to Lend a Hand during the coronavirus crisis

We have never needed a unified community more than we do now and Lend A Hand underlines the power of the creative industries to bring those communities together.

By Izzy Ashton

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Homebase coaxes consumers out of hibernation and into the garden

For the UK, getting fresh air is now limited to exercising responsibly once a day but, if you are lucky enough to have a garden or outdoor space, Homebase want you to get out there and enjoy it.

By Izzy Ashton

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Women’s Aid highlights coercive control amidst the coronavirus crisis

A new campaign from ENGINE raises awareness of coercive control at a crucial time.

By Nicola Kemp

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Adidas lets you show off your skills in real time while competing on FIFA

Adidas' new smart insole is a truly ‘phygital’ experience for the consumer, building a community for players to be part of and to compete within. In these testing times, community is what every sports player, whether physical or digital, will need.

By Izzy Ashton

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YMCA highlight the impacts of spending cuts on young people

By changing the narrative to focus on the children who each and everyday go without because of budget cuts, this campaign delivers a new urgency to an issue which has been ignored for too long.

By Izzy Ashton

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Starling Bank celebrates the passion and ambition of SME business owners

By celebrating the ambition and passion of SME business owners, the bank shows a level of empathy that is often missing from financial advertising.

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TENA challenges perceptions of ageing and incontinence

‘#Ageless’ wants to encourage more open and empowering conversations about female self-image by posing the question, ‘Our bodies change. But why should we?’

By Izzy Ashton

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Department for Transport asks for empathy to make transport more inclusive

'It's Everyone's Journey' is the Department for Transport’s drive to creating a more inclusive transport system for passengers with disabilities, particularly those with non-visible impairments.

By Izzy Ashton

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