Hot Pick

Age UK reaches out with its emergency coronavirus appeal

By Izzy Ashton

Alongside individuals and communities coming together to support one another, charities like Age UK are essential in providing necessary, experienced help and assistance to those who need it most.

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Cadbury’s new identity celebrates generosity and goodness

By Izzy Ashton

It is the spirit of generosity and goodness upon which John Cadbury founded his eponymous chocolate brand and it is to this that Cadbury’s new identity returns.

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Tesco Food Love Stories continues with an Easter cooking lesson from nan

By Izzy Ashton

In this new physically restricted world, Tesco wanted to showcase how inventive people are being by sharing meal times virtually.

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Persil pivots to remind people that Home is Good

By Izzy Ashton

Persil’s latest messaging demonstrates how a creative twist can flip a brand’s wording on its head whilst still maintaining the ethos at its heart.

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38 Degrees invites the nation to petition the government to protect the NHS

By Izzy Ashton

Each petition will go live just after the 8pm clap every Thursday evening, a reminder that the NHS need both our applause and our support on an ongoing basis; this can’t just be a one-time action.

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Marie Curie reminds us that not everything is ‘On Hold’

By Izzy Ashton

While enduring pressure is heaped on the NHS, charities like Marie Curie are continuing to help the hundreds of people with terminal cancer during this time.

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We Are Social create an AR lens that helps people keep their distance

By Izzy Ashton

To try and help people navigate the distancing guidelines, We Are Social developed Snap Safe, a Snapchat AR lens that helps people to stay two metres apart, in response to the United Nation's 'Call to Creatives'.

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UK Out of Home thanks key workers from a ‘Grateful Britain’

By Izzy Ashton

A campaign such as this not only demonstrates the power of brilliant, hard-hitting, attention-grabbing copy, but also what can happen when businesses who would ordinarily be competitors come together to collaborate.

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Hot Pick

NoMore raises awareness of domestic violence by asking neighbours to be #ListeningFromHome

By Izzy Ashton

While often the signs of domestic abuse are not always visible, NoMore's campaign message is that, now that we are spending more time alongside our neighbours, we can help to be allies in the effort to stop domestic violence.

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Manifest creates a platform to Lend a Hand during the coronavirus crisis

By Izzy Ashton

We have never needed a unified community more than we do now and Lend A Hand underlines the power of the creative industries to bring those communities together.

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Homebase coaxes consumers out of hibernation and into the garden

By Izzy Ashton

For the UK, getting fresh air is now limited to exercising responsibly once a day but, if you are lucky enough to have a garden or outdoor space, Homebase want you to get out there and enjoy it.

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Women’s Aid highlights coercive control amidst the coronavirus crisis

By Nicola Kemp

A new campaign from ENGINE raises awareness of coercive control at a crucial time.

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Adidas lets you show off your skills in real time while competing on FIFA

By Izzy Ashton

Adidas' new smart insole is a truly ‘phygital’ experience for the consumer, building a community for players to be part of and to compete within. In these testing times, community is what every sports player, whether physical or digital, will need.

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Hot Pick

YMCA highlight the impacts of spending cuts on young people

By Izzy Ashton

By changing the narrative to focus on the children who each and everyday go without because of budget cuts, this campaign delivers a new urgency to an issue which has been ignored for too long.

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