By Izzy Ashton
As the lockdown only looks set to extend, campaigns like this are a reminder of the importance of connection as we remain physically separated from many of our friends and family.
By Izzy Ashton
As the global desire for talent only gets more competitive, Business Finland’s campaign is a creative way of appealing to people around the world who are desperate to do things differently this year.
By Izzy Ashton
A new campaign from Neverland is a welcome reminder of the power of humour to directly communicate a brand’s message and deliver a much-needed moment of warmth.
By Izzy Ashton
A new campaign from AMV BBDO is a reminder of the humanity at the heart of services that need our support now more than ever.
By Izzy Ashton
The campaign is a welcome reminder that embracing healthier and environmentally friendly choices doesn’t have to be an all or nothing pursuit.
By Izzy Ashton
IKEA’s campaign shows the benefits frugality can have on both people and the planet alike, demonstrating just how easy it is for each of us to have a positive impact on the world around us.
By Izzy Ashton
Never before have phones played such a key role in people’s lives but also, perhaps, never before have they been exposed to so much.
By Izzy Ashton
The campaign is designed to encourage people to buy gifts that give back to NHS Charities after a momentous year has seen the public give over £140 million to those charities.
By Izzy Ashton
Despite the challenges of this year, Caffe Nero reminds us that life is a little sweeter when you can draw a little joy from the smaller things in life.
By Izzy Ashton
Even though we may be physically distant from one another, we can still recapture the Christmas quirks we know and, begrudgingly, love.
By Izzy Ashton
While we may not be on the tube, this campaign ensured the Tube and PlayStation made it onto our feeds, a compelling example of how outdoor installations are so successfully amplified via social.
By Nicola Kemp
‘We Are The NHS’ has become more than a marketing platform in the latest beautifully shot spot which provides a moment of reflection on 72 years of the nation’s health service.
By Izzy Ashton
After a year of unrelenting uncertainty and hardship for many, an ad break that can put a smile on people’s faces feels more important than ever.
By Izzy Ashton
Campaigns like this are an important reminder of the power of storytelling to help change the narrative.
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