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Rewriting Extinction and Media Bounty show the power of long-term investment

By Nicola Kemp

Creative collaboration underpins a groundbreaking plan to save hundreds of species from extinction.

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Global brand and local artist: adidas and The Corner playfully troll England

By Nicola Kemp

adidas has successfully showed the power of thinking local, with a new campaign taking over Glasgow and trolling England by using graffiti on an outdoor ad to announce that: “It’s coming hame”.

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Danone and The&Partnership deliver light relief to the yogurt category

By Nicola Kemp

A new campaign for Danone's Light & Free brand successfully pokes fun at the category norms.

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Lapierre and VIRTUE tap into the mental freedom of biking with ‘Ride Your Next’

By Nicola Kemp

A new campaign underlines the feeling of control that getting out and cycling can provide.

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‘Change a bit for good’: Mother and Ikea democratise sustainability

By Nicola Kemp

Ikea’s latest campaign perfectly punctures consumer fatigue surrounding the climate crisis.

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John Ayling & Associates lands mental health message for the Mental Health Foundation

By Nicola Kemp

The charity’s largest ever campaign highlights the need for greater understanding of mental health issues.

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Dept and Tribe create a 3D virtual world for Eurovision

By Nicola Kemp

Dept’s groundbreaking virtual experience brings creative energy to the Eurovision Song Contest.

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Now You Can shows the power of simplicity for haircare brand Batiste

By Nicola Kemp

As hairdressers re-open and we emerge from lockdown, the haircare market may well develop its own bounce-back myth; a new campaign from The Corner for Batiste.

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The North Face gamify the slopes at Tomorrowland Winter

By Izzy Ashton

With Tomorrowland Winter put on hold this year, the festival’s sponsor The North Face working with 1000heads decided to bring the IRL experience to life in URL form.

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Virgil Abloh and Braun partnership underlines the enduring power of artistic collaboration

By Nicola Kemp

The collaborative approach is a powerful reminder of the ability of a well-executed partnership to elevate a brand above the everyday and connect with consumers through sheer design brilliance.

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Vanish & The British Fashion Council celebrate fashion’s sustainability pioneers

By Izzy Ashton

A new documentary series from Vanish in partnership with the British Fashion Council, created by Havas London reveals first-hand accounts from those on the front-line of fashion’s move to become more sustainable.

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EE creates the world’s first 5G AR foosball tournament

By Izzy Ashton

Experiences like this are a reminder of the power of technology to both connect and entertain, to reassure sports fans that the stadiums are there waiting to be played.

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Relate tackles the taboo around older generational intimacy in advertising

By Izzy Ashton

‘Let’s talk the joy of later life sex’ shines a joyful spotlight on what is usually unseen, igniting conversation and, perhaps more crucially, broader societal acceptance around older age intimacy.

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GLOBAL encourages brands to advertise outdoors again

By Izzy Ashton

As audiences bounce back, this campaign is a playful reminder of the power of outdoor advertising, to reach the eyes of those you may’ve been missing while we’ve all been stuck indoors.

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