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Joint and Amazon change the narrative for Rapunzel and Cleopatra

Amazon Prime packs a punch as Rapunzel and Cleopatra rewrite history

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This Season We Play Together

By Nicola Kemp

Ladbrokes and Neverland hit the right notes with campaign capitalising on the anticipation and excitement of football.

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MINI embraces paw power with Dogs Trust partnership

By Nicola Kemp

MINI UK and Brooklyn Brothers new campaign shows the benefit of putting dogs in the driving seat.

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We Are Undefeatable campaign gets better with age

By Nicola Kemp

The pitch perfect campaign is a reminder of the power of inclusive advertising

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Fibre One and Impero show the joy of inclusive health

By Nicola Kemp

The launch of the brand’s Crave Club shows that healthy eating doesn’t have to be joyless.

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McDonald’s and Leo Burnett turn to the joy of laughter

By Nicola Kemp

The restaurant giant’s new brand platform manages to be both simple and soulful.

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Sipsmith serves up a masterclass in craft and humour for Wimbledon partnership

By Nicola Kemp

Craft and creativity create a winning combination in this perfectly formed partnership, created by Ogilvy.

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Morrisons shows power of positivity with ‘Make Good Things Happen’ campaign

By Nicola Kemp

Publicis•Poke’s joyful new spot underlines the power of the little things in a post-pandemic advertising era.

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Rewriting Extinction and Media Bounty show the power of long-term investment

By Nicola Kemp

Creative collaboration underpins a groundbreaking plan to save hundreds of species from extinction.

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Global brand and local artist: adidas and The Corner playfully troll England

By Nicola Kemp

adidas has successfully showed the power of thinking local, with a new campaign taking over Glasgow and trolling England by using graffiti on an outdoor ad to announce that: “It’s coming hame”.

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Danone and The&Partnership deliver light relief to the yogurt category

By Nicola Kemp

A new campaign for Danone's Light & Free brand successfully pokes fun at the category norms.

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Lapierre and VIRTUE tap into the mental freedom of biking with ‘Ride Your Next’

By Nicola Kemp

A new campaign underlines the feeling of control that getting out and cycling can provide.

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‘Change a bit for good’: Mother and Ikea democratise sustainability

By Nicola Kemp

Ikea’s latest campaign perfectly punctures consumer fatigue surrounding the climate crisis.

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John Ayling & Associates lands mental health message for the Mental Health Foundation

By Nicola Kemp

The charity’s largest ever campaign highlights the need for greater understanding of mental health issues.

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