By Izzy Ashton
It would be all too easy for a 176-year-old-brand like The Economist to wallow in marketing nostalgia. But as the inclusive marketing revolution taking place at the brand underlines, its CMO is not looking to stand still.
By Izzy Ashton
Merging the worldâs oldest ad agency with digital network Wunderman is no simple challenge. Yet as clients increasingly demand a seamless integration between data and creativity Tamara Ingram, Chairman at Wunderman Thompson lifts the lid on the challenges ahead.
By Izzy Ashton
âTelling the truth is very liberatingâ: Simon Gunning on how creativity can change culture.
By Izzy Ashton
When it comes to advertising leaders shaping culture beyond the realms of the industry there are few better examples than Mark Runacus, who as chair of PrideAM has led the creative charge pushing for better LGBT+ representation.
By Izzy Ashton
In an era in which brands are being accused of âwoke-washingâ, Marie-Stella Maris is an example of what a brand can be when purpose lies at the heart of its customer-proposition.
By Izzy Ashton
As an active member of PrideAM, Richard Miles is on the vanguard of a new breed of creatives ensuring greater representation and cultural currency in advertising.
By Izzy Ashton
As part of Kindredâs all female management team, SinĂ©ad Gray is at the forefront of a new wave of creative leaders reimagining the creative workplace of the future.
By Izzy Ashton
âI got very comfortable with feeling uncomfortable from a very young age.â
By Izzy Ashton
"In our job itâs important to put your phone down and look around you. All the insights youâll ever need into peopleâs behaviour are right in front of you."
By Izzy Ashton
"You can always find the right channels to reach people even with small budgets, but getting them to notice, care or do something is where stories come in."
By Izzy Ashton
"Scare everyone. Be the fresh, fearless, new talent that makes everyone envious of what you bring to the party."
By Izzy Ashton
"I want to ensure our independence means we have transparency, flexibility and collaboration woven into our DNA."
By Izzy Ashton
"I think weâre gradually tuning in to the fact that we can and should spearhead change in all its forms. That we have the platform to actively tackle lazy stereotypes and that in doing so we can be more relevant."
By Izzy Ashton
"We wanted to create a place that was for everyone, no matter if they hadnât worked out since PE or were a top athlete. Most importantly we wanted to build a community."
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