By Izzy Ashton
“There's a founder's insanity when you are launching a brand that is so compelling and so much more exciting when you're in it at the beginning."
By Izzy Ashton
“As a new brand starting out, we can't tell customers we're brilliant, we can't tell them to trust us. All that has to be earned."
By Izzy Ashton
“People think technology is going to save the day. Technology is just an enabler. It's the people, processes and the way we think and operate that's going to drive the outcome of which technology will enable."
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