Interviews

New Britannia: what brands should know about the national mindset in 2022

By Nicola Kemp

Lucy Crotty, Cultural Strategy and Insight Lead at ITV on the power of common ground in an age of polarisation.

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Interviews

“The metaverse is in every trends deck but there is an understanding gap”

By Nicola Kemp

Callum McCahon, Executive Strategy Director and Partner at Born Social on why the new era of purpose-driven social is difficult to ignore.

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Interviews

Am I greenwashing?

By Nicola Kemp

Lucy von Sturmer, founder of The Humblebrag on how craft, creativity and collaboration can help the industry tackle the climate crisis.

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Interviews

‘Salaries are increasing by 100%’

David Nobbs, Managing Partner and Head of Consumer at The Grace Blue Partnership on the price of talent and the truth about ‘the great resignation’.

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Interviews

Choosing change

By Nicola Kemp

In the wake of a pandemic which placed all aspects of life on hold, Sarah Shilling,EMEA EVP at Porter Novelli unveils new research revealing how consumers and employees alike plan to take back control.

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Interviews

Sport has the power to change the world

By Nicola Kemp

A new era of sports marketing will be driven by making change rather than generic statements says Drew Barrand, Head of Commercial and Sales at Laureus.

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Interviews

“Work is about what you do, not where you do it.”

By Nicola Kemp

Fiona Gordon, CEO of Ogilvy, on borderless creativity, putting your hand up and the power of doing things differently

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Interviews

“Everyone is seeing things from a new lens this year.”

By Nicola Kemp

Lisa Lugo, Vice President of Marketing Solutions, Live Nation UK on the role of perspective, connection, service and celebration in the wake of the crisis.

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Interviews

“Take the time to really listen to each other”

Martina Lacey, Head of New Business and Marketing, iCrossing UK, on the new era of flexible working and the myth of digital transformation.

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Interviews

“We shouldn’t wait for the West to catch up”

By Nicola Kemp

The founders of New Comma on redefining what constitutes ‘global’ creativity and amplifying African creative talent.

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Interviews

“We need to stop pretending everything is okay”

By Nicola Kemp

Laura Mignott, CEO of DFlash and host of the Reset Podcast on marketing’s reckoning and why leaders must take action to be on the right side of history.

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Interviews

‘A desk is a dangerous place from which to view the world’

By Nicola Kemp

Jose Miguel Sokoloff, Global President, MullenLowe Group Creative Council on a decade of the MullenLowe Group NOVA Awards

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Interviews

“It’s time to reboot, rebuild and reconquer”

By Nicola Kemp

Christina Ioannidis, CEO of Aquitude, on how marketers can overcome adversity, build resilience and recognise the power of women in business.

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Interviews

“What are you going to do about the generation you have lost?”

By Nicola Kemp

Jane Evans is opening the door for midlife women, teaming up with WPP and Brixton Finishing School to bring older women back into the industry.

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