Interviews

Kate Cox, VP & CMO EMEA, GoDaddy

“I see it as a roulette wheel. Marketing used to place one big bet on an ad campaign on TV. It either won big or it didn't. The new digital landscape enables marketers to take 20 different bets, measure them all and scale the ones that really work."

By Izzy Ashton

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Interviews

Nick Peters, Executive Creative Director, ignis

“Getting an audience's attention and keeping it is the name of the game. Human, authentic and intuitive experiences are everything."

By Izzy Ashton

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Interviews

Michael Wyrley-Birch, CEO, TRO

“TV's not dead, it's having babies. We've got more screens than we've had before and more demand for content from those screens. And that's going to have a polarising effect."

By Izzy Ashton

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Interviews

Alec Samways, Founder & CEO, Splendid

“Now, great work is still cultural, but it needs to be positive, in a way that makes a positive impact on culture. That needs to be the focus of everything because that's the way the world is now."

By Izzy Ashton

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Interviews

Stuart Yeardsley, Creative Director, 3 Monkeys | Zeno

“The PR industry has the most unfulfilled potential. There has never been a better time for PR to position itself as the lead creative discipline."

By Izzy Ashton

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Interviews

Susie Jacques

Senior Manager, Brand Experience, Hyundai

By Izzy Ashton

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Interviews

Amy Steinmetz, Managing Director, LPK

“There's a founder's insanity when you are launching a brand that is so compelling and so much more exciting when you're in it at the beginning."

By Izzy Ashton

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Interviews

Elly Sandberg

Senior Brand Manager, La Roche-Posay

By Izzy Ashton

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Interviews

Lisa Wood, Chief Marketing Officer, Atom Bank

“As a new brand starting out, we can't tell customers we're brilliant, we can't tell them to trust us. All that has to be earned."

By Izzy Ashton

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Interviews

Margaret Jobling, Group Chief Marketing Officer, Centrica

“People think technology is going to save the day. Technology is just an enabler. It's the people, processes and the way we think and operate that's going to drive the outcome of which technology will enable."

By Izzy Ashton

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