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Thought Leadership

BITE LIVE TRENDS: Issue 3, October 2019

By Nicola Kemp

This dedicated trend report wraps up the key themes, learnings and actionable insights from #BITELIVE19 our flagship event, which this year was focused on Making Culture, Breaking Stereotypes.

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Thought Leadership

Have we reached peak purpose in marketing communications?

By Nicola Kemp

The global climate strike has placed the climate emergency at the very top of the agenda, yet the role of purpose in marketing remains debatable.

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Thought Leadership

Creative industries not delivering on the opportunity of flexible working

By Nicola Kemp

Just 12% of jobs in the creative industries are advertised with any kind of flexible working, 3% below the national average.

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Thought Leadership

Who owns the creative idea?

By Nicola Kemp

If collaboration is the future of creativity, then does the future demand a more fluid approach to the ownership of creative ideas?

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Thought Leadership

Should the advertising industry be doing more to tackle climate change?

By Nicola Kemp

Leaders from brands, agencies and Extinction Rebellion explain why the climate crisis demands a step change in approach from the industry.

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Thought Leadership

BITE TRENDS: Issue 2, June 2019

By Nicola Kemp

Breaking taboos, the Army's recruitment & the new wave of creative leaders.

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Thought Leadership

Does the ASA ban on harmful gender stereotyping in advertising mark a watershed for gender portrayal in advertising?

By Nicola Kemp

As new industry guidelines on gender stereotyping come into force, industry leaders explain why this is just the beginning.

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Thought Leadership

BITE TRENDS: Issue 1, March 2019

By Izzy Ashton

The launch of the first BITE Trends Report.

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Thought Leadership

Where are all the PR briefs going?

By Monika Zalaite

Why PR agencies need to PR themselves

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Thought Leadership

How do we solve a problem like remuneration?

By Monika Zalaite

Top CMOs and agency CEOs work through some of the most common issues

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Thought Leadership

The Company of Ideas – BITE LIVE 2017: From Insight to Action

By Creativebrief

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