By Nicola Kemp
In the midst of a global pandemic, the case for brand purpose has fundamentally shifted.
By Nicola Kemp
Personal brand building has always been key to the creative industries but all too often publications and platforms rely too much on asking ‘is he a name?’
By Nicola Kemp
With the average commute for many now consisting of travelling from the bedroom to the office, ‘on the go’ design urgently needs to adapt.
By Nicola Kemp
In the midst of a cultural reset that demands deeds not words in every aspect of business, is it time for the creative industries to reappraise their relationship with ‘thought-leadership’?
By Nicola Kemp
As lockdown restrictions ease and consumers crave a slice of normal life how can brands best market themselves in the midst of social distancing and heightened anxiety?
By Nicola Kemp
Assumption has long been the death of creative ambition, but in the midst of a crisis, listening and understanding consumers’ lived experience has never been more important.
By Nicola Kemp
The new Creativebrief Explores series will explore how brands and agencies are pivoting their partnerships in the midst of the Coronavirus crisis.
By Nicola Kemp
As a growing number of brands roll out direct to consumer offerings, building effective long-term marketing strategies is vital to ensuring long-term loyalty.
By Nicola Kemp
In the age of hyper-personalisation, marketers are in danger of overlooking the power of mass market communications.
By Nicola Kemp
In an era in which creative people have the tools and the inclinations to create their own paths to success and happiness, business as usual is no longer an option.
By Izzy Ashton
From better using technology to streamline and support, or allowing for more flexible ways of working, 2020 looks set to be a year of significant change. Let’s make sure that change is for the better.
By Nicola Kemp
The dawn of a new decade is the perfect opportunity to call time on mindless predictions.
By Nicola Kemp
The festive advertising season, the UK industry’s equivalent of the Superbowl, successfully has the nation talking over their teacup. Yet the power of long-term marketing investment to build both brand and business momentum is not seasonal.
By Nicola Kemp
In the midst of an unrelenting news cycle of gloom, darker nights and economic uncertainty, has the advertising industry lost its sense of humour?
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