Thought Leadership
Three Things on a Thursday: Wicked, Stepping into the Spotlight and representation
By Nicola Kemp
BITE’s new weekly series rounds up the must-read articles of the week.
Thought Leadership
Stepping into the Spotlight: Prioritising progress
The IPA Stepping into the Spotlight event offered a moment of reflection as well as practical insights on how to shape a better workforce.
Thought Leadership
How can the industry bring the joy back to Christmas advertising?
Brands have an opportunity to provide some light relief and fun as 2024 draws to a close.
Thought Leadership
Three Things on a Thursday: Consistency, innovation, and hope
BITE’s weekly series rounds up the must-read articles of the week.
Thought Leadership
‘Progress over perfection, movements over moments’
At Outvertising Live 2024 leaders shared insights on how to create a more LGBTQIA+ inclusive marketing industry.
Thought Leadership
Creativebrief launches Diversity Drives Creativity Report 2024
By Nicola Kemp
The free to download report showcases the most inclusive and commercially impactful creative work and heroes the brands consistently investing in inclusion.
Thought Leadership
Three Things on a Thursday: Festive authenticity, Christmas mystery and creator sing-songs
BITE’s new weekly series rounds up the must-read articles of the week.
Thought Leadership
Jaguar Land Rover and The Independent scoop Global Women in Marketing Awards
By Nicola Kemp
The awards, hosted at the University of Westminster, celebrate the leaders making a genuine difference in marketing.
Thought Leadership
How can Christmas advertising better embrace the shift towards underconsumption?
By Nicola Kemp
In a world where consumers are increasingly aware of the climate crisis, we asked industry experts if Christmas advertising needs to change its tune.
Thought Leadership
All I want for Christmas is more ads
By Nicola Kemp
The BITE festive ad round up shows the enduring power of emotional storytelling in advertising.
Thought Leadership
What marketing lessons can we learn from Trump’s election victory?
Industry experts weigh in on the marketing lessons from the historic US election result.
Thought Leadership
Festive ad spend to reach £10.5bn in 2024
By Nicola Kemp
Research from the Advertising Association and WARC reveals a 7.8% increase in advertising spend as brands raise the bar.
Thought Leadership
Will Christmas 2024 be the ultimate silly season?
By Nicola Kemp
We ask industry experts if brands will be embracing light relief this Christmas season.
Thought Leadership
How can industry leaders push past budget-induced short-termism?
By Nicola Kemp
We asked industry leaders how smart brands can better play the long game in the wake of today’s historic budget.