Sadira E. Furlow, Chief of Global Brand and Communications at Tony’s Chocolonely, shares the power of carving your own path on Behind the Face of Success.
In 2024 there are a myriad of data points that underline inclusion is a business imperative, yet budgets are still being slashed
How advertising mirrored the month of innovation and creativity
By Nicola Kemp
We ask industry leaders if brands should be doing more to recognise the universal experience of Menopause
The IPA Effectiveness Conference outlined the importance of building a culture of effectiveness and the power of creative consistency
By Nicola Kemp
The Bellwether Report chimed with the ominous sound of decreases in marketing budgets
By Nicola Kemp
The Creative Bravery Beyond the Backlash toolkit has been designed to advance inclusive advertising
McCann London launched its Pain Pledge with a panel discussion with Nurofen, opening up discussions around pain in the workplace
Authentic, at times messy communications is striking a chord with consumers tired of perfection
By Nicola Kemp
Practical purpose and the resurgence of long-form content are among the trends topping the agenda of Creativebrief’s Industry Insights report.
By Nicola Kemp
In an age of uncertainty consumers are seeking solace in impulse purchases, but industry experts brands need to tread carefully
Top 5 trends from the 2024 Gerety Awards Global jury panel
By Nicola Kemp
The advertising industry’s annual summit is returning in 2025
By Nicola Kemp
Creative leaders on how the industry can reignite British pride
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