Thought Leadership
Marketing Week Live 2019
By Lucy Miller
For the 11th year, Marketing Week Live descended on Kensington Olympia to bring the latest industry trends and marketing thinking to life.
Thought Leadership
Cereal Killers: Is Responsible Design the Death of Brand?
Could health warnings invade our kitchen tables? Is Tony the Tiger at risk of extinction? And could the need for responsible design signal the death-knell for ‘brand’ as we know it?
Thought Leadership
The Last Round? How To Engage the Next Generation of Mindful Drinkers
Informed by online pop-up communities, quantitative surveys and in-depth interviews with experts, our report examines the consumer attitudes that are driving new drinking behaviour.
Thought Leadership
The Future of Social Activism
Key take-outs from MSL's morning event where speakers from Innocent, Taylors of Harrogate, and Oracle discussed why everyone should be talking about purpose-led comms.
Thought Leadership
Visual Diet
By Izzy Ashton
At an evening hosted in M&C Saatchi’s London offices, the Visual Diet panel set out to discuss and raise awareness of the impact our visual diet has on our, and more specifically young people’s, mental health.
Thought Leadership
Measuring the Intangible: Embracing Culture for ROI
By Sara Parish
The trajectory of digital advancement isn’t showing the slightest signs of slowing. The brands leading the digital charge, and leading the way, are paying attention to what shapes us all: culture.
Thought Leadership
Challenging the Challengers
We gathered invaluable insights and used them to create a clearly defined picture of the threat posed by the Challenger, along with strategic pointers for survival and success as an established brand.
Thought Leadership
Who won Christmas hearts?
By Simon Long
Ten retailers. Ten festive adverts. One almighty battle for the hearts and minds of the nation.
Thought Leadership
The New Sustainability
The latest report from J Walter Thompson’s Innovation Group, explores the urgent need for brands to adopt regenerative, not just sustainable, business practices.
Thought Leadership
Legal Cannabis: Threat or Opportunity for The Alcoholic Drinks Industry?
By Ivo Majors
The good news for the drinks industry is that even though the bulk of cannabis is consumed via smoking, THC and CBD cannabis extracts can be added to drinks, opening the door to a new world of flavours and occasions.
Thought Leadership
World Mental Health Day
We held a special series of events in our main London office to raise awareness of the importance of looking after your mental health, taking steps to end the stigma around talking about mental health at work.
Thought Leadership
2018 Autumn Seminars
By Izzy Ashton
For Dragon Rouge’s 2018 Autumn Seminars, they hosted a series of sessions designed to Spark, Create and Inspire. Run by various teams from within the agency, each seminar explored important issues relating to brand, design and innovation.
Thought Leadership
European Technology Media: Fragmentation & Evolution
By Steve Earl
Media has always been evolving. But technological change has been disrupting the media landscape for, ironically, tech brands faster than ever in the past few years.