Thought Leadership
The New Sustainability
The latest report from J Walter Thompson’s Innovation Group, explores the urgent need for brands to adopt regenerative, not just sustainable, business practices.
Thought Leadership
Legal Cannabis: Threat or Opportunity for The Alcoholic Drinks Industry?
By Ivo Majors
The good news for the drinks industry is that even though the bulk of cannabis is consumed via smoking, THC and CBD cannabis extracts can be added to drinks, opening the door to a new world of flavours and occasions.
Thought Leadership
World Mental Health Day
We held a special series of events in our main London office to raise awareness of the importance of looking after your mental health, taking steps to end the stigma around talking about mental health at work.
Thought Leadership
2018 Autumn Seminars
By Izzy Ashton
For Dragon Rouge’s 2018 Autumn Seminars, they hosted a series of sessions designed to Spark, Create and Inspire. Run by various teams from within the agency, each seminar explored important issues relating to brand, design and innovation.
Thought Leadership
European Technology Media: Fragmentation & Evolution
By Steve Earl
Media has always been evolving. But technological change has been disrupting the media landscape for, ironically, tech brands faster than ever in the past few years.
Thought Leadership
New Model Armoury
When it comes to launching new food and drink products, the traditional comms approach involves a big ATL budget with a healthy slice for TV, significant trial price offers and a boatload of in-store.
Thought Leadership
BITE LIVE 2018
Not every marketing event gives you the Queen of Shops and a BAFTA-nominated screenwriter in the same room. When one does, you know it’s unmissable!
Thought Leadership
Meet the iGen
By David Wiles
In 2018 Good Relations launched the ‘iGen Report’, an event series and research project in conjunction with Instagram, BuzzFeed, VICE, Snapchat and Redbull, to help brands connect more meaningfully with the next generation.
Thought Leadership
Social Media: Is it time to log off?
Debates have started about social media's role and influence on our lives, triggered by data scandals, mental health impact and concerns about the levels of influence being exerted on all of us.
Thought Leadership
Influence Session #12: Loyalty is Dead. Long live Loyalty
By Chris Pearce
Loyalty is big business, worth approximately £92 billion in the UK alone, and an area where everyone seems to be an expert. Yet the received wisdom is often contradictory.
Thought Leadership
Fan Club #2: Can One Person Create a Movement?
By Matt Davis
Well, these feverish times demand people making bold moves. So, we wondered, could one person create a movement and carry huge communities of fans with them?
Thought Leadership
From One Marketer to Another
By Russ Powell
This think-piece discusses the five big challenges marketers are all facing right now: knowing your customer, using social properly, embracing mobile, ensuring your brand is loved, and proving returns.