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Thought Leadership

How can the advertising industry play a bigger role in providing solutions to the climate crisis?

By Nicola Kemp

Brands have both an opportunity and a responsibility to promote sustainable living

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Thought Leadership

How do you plan to elevate women in 2022?

By Nicola Kemp

In the wake of the ‘Shecession’ we asked male leaders from across the industry how they plan to elevate women, not just on International Women’s Day, but every day.

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Thought Leadership

“Decide what you stand for and then stand for it all the time.”

By Nicola Kemp

Learning from the Women in Marketing community everyday, not just on International Women’s Day

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Thought Leadership

Leaders from The Brooklyn Brothers and ASOS scoop Global Women in Marketing Awards

By Nicola Kemp

The Global Women in Marketing Awards 2021 recognised the women making a difference and building back better in the marketing industries across the world.

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Thought Leadership

Keep the faith

By Jon Peppiatt

Despite the doom and gloom advertising will remain a highly sought after career choice, writes Jon Peppiatt

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Thought Leadership

The Magic of Serendipity in an Age of Efficiency

By Milan Kendall Shah

Wolff Olins’s Milan Kendall Shah on the importance of embracing spontaneity

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Thought Leadership

It isn’t just nice to be nice, it’s the future of creative leadership

Wunderman Thompson’s Clare Wilson on the benefits of ‘nice’ leadership from award-winning work to greater staff wellbeing

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Thought Leadership

How do you solve a problem like advertising’s talent crisis?

By Georgie Moreton

Industry leaders share how their new approaches to talent are helping develop a future-proofed industry.

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Thought Leadership

Are brands doing enough to capitalise on the power of influencer marketing to change consumer behaviour?

By Georgie Moreton

If used authentically, influencers have the power to sway audiences and increase brand recognition

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Thought Leadership

The pitch process is broken; how can it be fixed?

By Georgie Moreton

At the Alliance of Independent Agencies’ ‘Making the pitch process fit for purpose’ industry leaders attempt to rectify the current pitching process

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Thought Leadership

UK Advertising to supercharge exports with hybrid events

By Nicola Kemp

The UK Advertising Export Group has revealed its plans to boost UK advertising exports this spring.

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Thought Leadership

Talent crunch, mental health and marketing that matters

By Nicola Kemp

Catch up on all the big stories from industry conference Renew 2022.

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Thought Leadership

Will the 4-day week work for the advertising industry?

By Nicola Kemp

As companies across the UK trial the 4-day week we ask industry leaders if it would work for advertising.

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Thought Leadership

How advertising can meet the climate challenge

By Georgie Moreton

The industry is stepping up its action and sharing learnings from Ad Net Zero to accelerate change.

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