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Right to fight
By David Sanger
Some brands are shirking the ordinary, the expected and the safe to move in the direction they believe is right.
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The Reality of Loneliness
By David Sanger
Being a loner – or to dispense with the romanticism, lonely – is no longer something celebrated, but something portrayed in its complexity.
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Designing for an inclusive world
By Izzy Ashton
The goal is that one day diverse representation and accessible design won’t have to be greeted with surprise. It will simply be reflected in products, systems and amongst designers themselves.
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Feeling Nostalgic
By Izzy Ashton
We often look back to the past, to our own pasts and childhoods specifically, to reminisce on those good old days and to attempt to dispel anxiety about our future.
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Escape the war room
From elevating the voice of the LGBT+ community to a Halloween stunt and a chicken crisis, forget war, these tactical ideas are striving for peace, entertainment and a well-executed apology.
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Safe Spaces
By David Sanger
The importance of space to the LGBT+ or any other community cannot be undervalued. Space can provide somewhere for conversation, for education and can be anywhere from a refuge to a home.
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Maybe it's because I'm a Northerner
Real-life, wherever you live, is worth talking about. We need to feature more regional accents, show the inside of more homes, and travel north of the M25.
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Brand-made films
By Izzy Ashton
When brands create content that rivals that of streaming platforms, they can open up a new world of engagement, and of possibilities.
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Tackling the trolls
By Izzy Ashton
When you say the word troll, what image springs to mind? How about a shadow-like figure sitting behind a computer screen angrily typing away at people they’ve never met?
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An evolving logo evolution
Over the last century logos have evolved from complex designs to simple marks. Perhaps a changing, adaptable design is the future for brands to keep up with our rapidly moving, constantly innovating world.
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Mental Health, it's time we all talked about it
Mental health is not just an issue for social media companies. Anyone who brings images and messages to our screens should be thinking about these silent illnesses.
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The resurgence of radio
By Izzy Ashton
How can brands transform their visually-led, instagramable world into sound? When we listen to a story our imagination builds images, characters and entire worlds. It is this visual power that brands can draw from as they create a radio ad.
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What stood out at SXSW
Here, some of the attendees from socially-led creative agency We Are Social, share some of the trends that stood out for them over the last few days.
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Goodbye celebrity, hello superhero
Let’s demand characters that make us proud of who we are and where we come from. It’s time to say goodbye to the age of celebrity and hello to the year of the superhero.