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Boots and VMLY&R deliver Christmas ‘Joy For All’

By Nicola Kemp

The Santa Glasses campaign delivers a rose-tinted view of Christmas, while recognising the cost of living crisis.

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Craig David finds better days by train

By Georgie Moreton

New music video for supported by Trainline from Mother London encourages sustainable travel

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A festive world cup lifts Q4 ad spend

By Georgie Moreton

Research from the Advertising Association and WARC predicts that Q4 spend will reach £10bn pushing total spend up to £35bn for the year.

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Go Very early this Christmas to spread the cost

By Georgie Moreton

Very campaign from Grey London marks the start of this year’s Christmas ads

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Cost of living crisis sees marketing budget growth slow

By Georgie Moreton

The latest IPA Bellwether Report reveals that pessimism is widespread across the industry although growth, albeit slower, continues

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Why Juice Plus+ is simplifying wellness

By Georgie Moreton

Sasha Laman, Vice President of Global Marketing at Juice Plus+ on the future of wellness.

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Preserving creativity - no matter the cost

By Chloe Heatlie

Brand must work together with agencies to maximise on creativity during the cost of living crisis

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UK creative industry marks Queen’s funeral with ad blackout

By Nicola Kemp

Outdoor advertising sites featuring images and memorial messages to mark the Queen's reign provided the backdrop for blanket funeral coverage.

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Bodyform’s Painstories and Channel 4’s Super. Human. scoop Gerety Awards

By Nicola Kemp

The 2022 winners highlighted the power of empathy, humanity and craft in advertising.

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UK advertising market to contract in 2023

By Nicola Kemp

Erosion of margins due to increased costs may affect marketing budgets warns Advertising Association and WARC in their latest Expenditure report.

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Cost of living crisis sees adspend forecasts fall

By Georgie Moreton

The IPA Bellwether Report finds UK companies’ financial prospects have deteriorated sharply contributing to cuts in adspend forecasts

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Circular fashion goes mainstream with new Depop campaign starring Charli XCX

By Georgie Moreton

The campaign has been created by Depops in house team with media buying from Yonder Media

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Sports Direct delivers Euros love

By Georgie Moreton

Sports Direct Launches new creative campaign smashing stereotypes for Women’s Euros.

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All eyes on cinema

By Georgie Moreton

Research from Lumen and DCM unveils high attention levels for cinema advertising

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