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Hard Calls Save Lives

Why the Metropolitan Police Service and Crimestoppers turned to storytelling to change behaviour.

By Nicola Kemp

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Unilever ends beauty norms and raises the bar for inclusive marketing

The brand is redefining the rules of beauty marketing with its focus on ‘Positive Beauty’.

By Nicola Kemp

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Refuge’s #TheNakedThreat campaign secures law change to make threatening to share intimate images a crime

Following a campaign from AMV BBDO, this change in the law is an example of the power of collective action to bring about vital, life altering legislature.

By Izzy Ashton

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Essity tackles the gender pain gap with ground-breaking #painstories campaign

A ground-breaking new campaign created by AMV BBDO is challenging the stigma and silence surrounding the unspoken agony of women’s pain.

By Nicola Kemp

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How the Big Issue partnered with LinkedIn to digitally empower its vendors

Through a partnership created by FCB Inferno, the businesses are aiming to upskill and educate vendors whilst also emphasising the importance of online communities.

By Izzy Ashton

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How NatWest and Getty Images collaborated to shift the visual narrative for female entrepreneurs

‘#BeTheRoleModel’ aims to create an image gallery to celebrate the diverse stories of female business owners across the UK.

By Izzy Ashton

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How the NHS and Pablo are changing behaviour and breaking taboos

‘Leave them certain’ delivers a masterclass in behavioural change by encouraging people to talk to their loved ones about organ donation.

By Nicola Kemp

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Funny is power

Why Comic Relief and Pablo turned to the galvanising force of an unexpected giggle for Red Nose Day 2021.

By Nicola Kemp

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Will every month be Dry January in 2021...probably

Carlsberg’s global campaign for its alcohol-free beer brand underlines the category's transition to the marketing mainstream.

By Nicola Kemp

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John Lewis and Waitrose celebrate the power of kindness this Christmas

It’s kindness that won out in 2020, as John Lewis and Waitrose want to remind us this Christmas in a new campaign asking us all to ‘Give a Little Love’.

By Izzy Ashton

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“Being comfortable is owning who we are”

How Hotter and Pablo London smashed stereotypes to raise the bar in marketing to older women.

By Nicola Kemp

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Five years on: How This Girl Can is still breaking boundaries

The evolution of the ground-breaking campaign is a testament to the ability of marketing to move from advertising to activism.

By Nicola Kemp

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How Baileys, The Women’s Prize for Fiction and VMLY&R elevated female authors with #ReclaimHerName

The campaign aims to encourage new and important conversations around the continuing challenges women face in publishing and authors' many reasons for using a pseudonym.

By Nicola Kemp

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The truth about lockdown for women is a story of strain and embracing a slower pace of life

Research from Instagram and Grazia shines a light on the lived experience of women in lockdown.

By Nicola Kemp

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Why Born Free and ENGINE turned to real voices in lockdown

A new campaign highlighting the plight of animals in captivity shines a light on the power of lived experiences and real voices in advertising.

By Nicola Kemp

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