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Tackling the trolls

When you say the word troll, what image springs to mind? How about a shadow-like figure sitting behind a computer screen angrily typing away at people they’ve never met?

By Izzy Ashton

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An evolving logo evolution

Over the last century logos have evolved from complex designs to simple marks. Perhaps a changing, adaptable design is the future for brands to keep up with our rapidly moving, constantly innovating world.

By Kara Melchers

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Mental Health, it's time we all talked about it

Mental health is not just an issue for social media companies. Anyone who brings images and messages to our screens should be thinking about these silent illnesses.

By Kara Melchers

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The resurgence of radio

How can brands transform their visually-led, instagramable world into sound? When we listen to a story our imagination builds images, characters and entire worlds. It is this visual power that brands can draw from as they create a radio ad.

By Izzy Ashton

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What stood out at SXSW

Here, some of the attendees from socially-led creative agency We Are Social, share some of the trends that stood out for them over the last few days.

By Kara Melchers

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Goodbye celebrity, hello superhero

Let’s demand characters that make us proud of who we are and where we come from. It’s time to say goodbye to the age of celebrity and hello to the year of the superhero.

By Kara Melchers

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Need for Speed

In today’s world, personalisation has to be done at speed. Speed equals convenience. And convenience equals a greater number of returning customers. Because ease is all we want. Isn’t it?

By Izzy Ashton

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The Internet of Eyes and Ears

Our phones, and the super computers they house, can now see and hear as well as they can read and listen. This is transforming the way that brands can use this technology to help assist us in our everyday lives.

By Izzy Ashton

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Nowhere to Hide

A successful business can also be an ethical one. Transparent production processes are fundamentally changing how, where and by whom products are made.

By Kara Melchers

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It Takes a Village

By aligning themselves with the voices of their audiences, brands are able to become more actively involved in real societal issues, ones that directly affect their customers, and take on a more visible role within their community.

By Izzy Ashton

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Permission to think about a different world

Whatever your industry, a diverse and representative workforce is the best way to ensure that the products you create or the services you provide best represent the audience you are talking to.

By Kara Melchers

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Should brands have a higher purpose?

Every brand is born from a purpose. But should brands have a higher purpose? Or, has doing good become the latest trend?

By Izzy Ashton

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The multi-tasking myth

Finding flow in an age of distraction

By Kara Melchers

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Hold up a mirror to society

How brands can champion belonging

By Kara Melchers

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