Over the last century logos have evolved from complex designs to simple marks. Perhaps a changing, adaptable design is the future for brands to keep up with our rapidly moving, constantly innovating world.
How can brands transform their visually-led, instagramable world into sound? When we listen to a story our imagination builds images, characters and entire worlds. It is this visual power that brands can draw from as they create a radio ad.
Our phones, and the super computers they house, can now see and hear as well as they can read and listen. This is transforming the way that brands can use this technology to help assist us in our everyday lives.
By aligning themselves with the voices of their audiences, brands are able to become more actively involved in real societal issues, ones that directly affect their customers, and take on a more visible role within their community.