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Marketing budgets hit one-year high
The latest IPA Bellwether Report reveals increased marketing budgets and an increase of confidence amongst marketers.
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IPA Survey reveals circular economy set to grow amidst cost of living crunch
Findings show that consumers are more likely to rent, repair and resell items
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Nurofen creates packaging to show dismissals of female pain
Phase two of the See My Pain platform from McCann London spotlights six women with real healthcare issues to help close the gender pain gap
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Stella supports pubs through cost of living crisis with art campaign
By Nicola Kemp
The brand is creating original artwork which will help support pubs to navigate the cost of living crisis.
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Guinness 0.0 celebrates a St Patrick’s Day to remember
Guinness 0.0 launches responsible drinking campaign ahead of St. Patrick’s Day, created by AMV BBDO.
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American Express campaign champions small businesses
The campaign from Dentsu Creative uses small shops as a canvas to promote American Express’ cashback offer.
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Hilton highlights the benefits of hotels
The campaign from TBWA\London highlights the luxury nature of hotels while poking fun at holidays with hidden costs
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Artists’ interpretations of love
By Nicola Kemp
Paper specialists Fedrigoni issued a call to action for all artists to express their interpretation of love
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Transparency and clarity: Barclays and OMD on partnership
By Nicola Kemp
An expansive interview with IPA President Julian Douglas underlines the power of complete transparency and trust for successful partnerships.
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The fallacy of anti-sponsorship
By Matt Readman
Matt Readman, Chief Strategy Officer at Dark Horses on why Brewdog lacks emotional intelligence and the challenge of a catastrophically managed World Cup.
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Aldi releases Christmas teaser campaign
By Nicola Kemp
Kevin the Carrot is back with a teaser paying homage to Nike’s 1998 World Cup Campaign
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Tesco and BBH launch ‘The Christmas Party’
By Nicola Kemp
Reflecting consumers’ desire to escape the tough current climate, the supermarket giant is highlighting the joy of Christmas.
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Farmer Christmas returns for Morrisons
By Nicola Kemp
Quality, value and consistency sit at the heart of the festive campaign from Publicis Poke.
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Boots and VMLY&R deliver Christmas ‘Joy For All’
By Nicola Kemp
The Santa Glasses campaign delivers a rose-tinted view of Christmas, while recognising the cost of living crisis.