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Montirex campaign urges consumers to ‘outwork winter’
By Nicola Kemp
The campaign encourages ‘everyday athletes’ to stay committed to their goals in the winter months.
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British Heart Foundation celebrates survival in anniversary campaign
By Nicola Kemp
To mark the charity’s 65th anniversary, a new campaign from Saatchi & Saatchi celebrates 65 survivors of cardiovascular disease.
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Tanqueray taps Sarah Jessica Parker and celebrates the power of no
By Nicola Kemp
The iconic actress stars in a global campaign which underlines the importance of saying no to reach your full creative potential.
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Loveholidays delivers a new chapter of January escapism
By Nicola Kemp
The out of home campaign, created by Ark, uses book covers to capture the joy of escaping on holiday.
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AJ Bell reminds consumers that investing is for everyone in new campaign
By Nicola Kemp
The investment platform’s campaign is designed to make investing more inclusive.
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Asics brings good vibrations to the new year fitness frenzy
By Nicola Kemp
The ‘Move your Body, Move Your Mind’ campaign continues the brand’s journey of highlighting the power of movement for physical and mental wellbeing.
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The Times trumps the power of facts in new campaign
By Nicola Kemp
The work, created by T&P, aims to build trust in an age of uncertainty.
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New Year fitness takes flight for GymNation
By Nicola Kemp
The headline-making challenger brand has launched what it claims is the world’s highest gym class.
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Alternaleaf taps Jordan Stephens for new campaign
By Nicola Kemp
The new campaign from the Corner promotes the UK’s leading medical cannabis clinic through spoken word poetry.
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Consumers push back on AI slop
By Nicola Kemp
Research from Billion Dollar Boy reveals that ad spend on AI-generator content is on the rise despite pushback to ‘AI Slop’.
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UK marketing budgets slowly return to health
The latest figures from the IPA Bellwether report see marketing budgets revised upward following a cautious H1.
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Snickers enlists Aitana Bonmatà for new campaign
By Nicola Kemp
The iconic ‘You’re Not You When You’re Hungry’ campaign is back with an answer as to why football players across the globe continue to dive.
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Lego launches festival to target play deficit
By Nicola Kemp
Merlin Entertainments has teamed with the LEGO Group to launch a new festival.
Trend
Pepsi’s launches zero sugar flavours with AI tool that quantifies sweetness
The AI tool has been created to compare Pepsi’s zero sugar flavours.