Bodyform’s Painstories and Channel 4’s Super. Human. scoop Gerety Awards
By Nicola Kemp
The 2022 winners highlighted the power of empathy, humanity and craft in advertising.
By Nicola Kemp
The 2022 winners highlighted the power of empathy, humanity and craft in advertising.
By Nicola Kemp
Erosion of margins due to increased costs may affect marketing budgets warns Advertising Association and WARC in their latest Expenditure report.
The IPA Bellwether Report finds UK companies’ financial prospects have deteriorated sharply contributing to cuts in adspend forecasts
The campaign has been created by Depops in house team with media buying from Yonder Media
Sports Direct Launches new creative campaign smashing stereotypes for Women’s Euros.
Research from Lumen and DCM unveils high attention levels for cinema advertising
By Nicola Kemp
A new Bodyform campaign, created by AMV BBDO, shines a light into the darkness of period-induced insomnia
UK marketers’ estimate that over a quarter of their marketing budget is wasted on poor briefs and misdirected work.
By Nicola Kemp
AMV BBDO serves up a suckerpunch to stereotypes of older women in advertising in a new campaign for Maltesers.
By Nicola Kemp
Pete Jeavons, Director of Marketing Communications on why EE is taking aim at sexism in football.
By Nicola Kemp
The long tail of the Covid crisis combined with the rapidly increasing cost of living demands a new approach from leaders.
By Annalise Valentino and Emma McKernan
MSQ’s Young Lions Annalise Valentino and Emma McKernan on how the Climate Crisis and the myth of inclusivity impacted their Cannes experience.
Christophe Castagnéra, Head of Strategy UK, Europe and the Middle East at Imagination on what Glastonbury can teach the industry about brand evolution.
Sairah Ashman, Global CEO of Wolff Olins on three behavioural shifts that will impact your consumer relationships
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