Trend

All eyes on cinema

By Georgie Moreton

Research from Lumen and DCM unveils high attention levels for cinema advertising

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Periods never sleep

By Nicola Kemp

A new Bodyform campaign, created by AMV BBDO, shines a light into the darkness of period-induced insomnia

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IPA and BetterBriefs unveil new better briefing best practice guide

By Georgie Moreton

UK marketers’ estimate that over a quarter of their marketing budget is wasted on poor briefs and misdirected work.

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Maltesers bursts stereotypes of older women in new campaign

By Nicola Kemp

AMV BBDO serves up a suckerpunch to stereotypes of older women in advertising in a new campaign for Maltesers.

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"It is increasingly important for brands to use their voice to instigate social change”

By Nicola Kemp

Pete Jeavons, Director of Marketing Communications on why EE is taking aim at sexism in football.

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How can employers support staff and prepare for the looming wellbeing crisis?

By Nicola Kemp

The long tail of the Covid crisis combined with the rapidly increasing cost of living demands a new approach from leaders.

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Cannes Diary: a reality check

By Annalise Valentino and Emma McKernan

MSQ’s Young Lions Annalise Valentino and Emma McKernan on how the Climate Crisis and the myth of inclusivity impacted their Cannes experience.

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What the Glastonbury experience can teach brands

By Christophe Castagnéra

Christophe Castagnéra, Head of Strategy UK, Europe and the Middle East at Imagination on what Glastonbury can teach the industry about brand evolution.

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Blurred identities, composable and conscious brands

By Sairah Ashman

Sairah Ashman, Global CEO of Wolff Olins on three behavioural shifts that will impact your consumer relationships

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Cannes Diary: creativity can drive change

By Annalise Valentino and Emma McKernan

MSQ’s Young Lions Annalise Valentino and Emma McKernan reveal the key trends from the festival’s opening sessions.

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'One’s Lovin’ It’

By Nicola Kemp

As the country gets set for the Queen’s Platinum Jubilee McDonald’s unveils a temporary new slogan

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Seen, skipped or stereotyped?

By Georgie Moreton

Getty Images explains how its visual imagery toolkit will promote greater diversity and inclusion in imagery at an event by The Unmistakables.

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Laneige enlists Euphoria star to explain the science behind the skincare

By Georgie Moreton

The campaign from Gravity Road calls upon Sydney Sweeney speak to audiences

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Pandemic recovery fuels record advertising growth

By Georgie Moreton

Advertising Association and WARC Forecasts see UK adspend rise to £32bn in 2021.

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