Trend

Cost of living crisis sees adspend forecasts fall

By Georgie Moreton

The IPA Bellwether Report finds UK companies’ financial prospects have deteriorated sharply contributing to cuts in adspend forecasts

Read more
Trend

Circular fashion goes mainstream with new Depop campaign starring Charli XCX

By Georgie Moreton

The campaign has been created by Depops in house team with media buying from Yonder Media

Read more
Trend

Sports Direct delivers Euros love

By Georgie Moreton

Sports Direct Launches new creative campaign smashing stereotypes for Women’s Euros.

Read more
Trend

All eyes on cinema

By Georgie Moreton

Research from Lumen and DCM unveils high attention levels for cinema advertising

Read more
Trend

Periods never sleep

By Nicola Kemp

A new Bodyform campaign, created by AMV BBDO, shines a light into the darkness of period-induced insomnia

Read more
Trend

IPA and BetterBriefs unveil new better briefing best practice guide

By Georgie Moreton

UK marketers’ estimate that over a quarter of their marketing budget is wasted on poor briefs and misdirected work.

Read more
Trend

Maltesers bursts stereotypes of older women in new campaign

By Nicola Kemp

AMV BBDO serves up a suckerpunch to stereotypes of older women in advertising in a new campaign for Maltesers.

Read more
Trend

"It is increasingly important for brands to use their voice to instigate social change”

By Nicola Kemp

Pete Jeavons, Director of Marketing Communications on why EE is taking aim at sexism in football.

Read more
Trend

How can employers support staff and prepare for the looming wellbeing crisis?

By Nicola Kemp

The long tail of the Covid crisis combined with the rapidly increasing cost of living demands a new approach from leaders.

Read more
Trend

Cannes Diary: a reality check

By Annalise Valentino and Emma McKernan

MSQ’s Young Lions Annalise Valentino and Emma McKernan on how the Climate Crisis and the myth of inclusivity impacted their Cannes experience.

Read more
Trend

What the Glastonbury experience can teach brands

By Christophe Castagnéra

Christophe Castagnéra, Head of Strategy UK, Europe and the Middle East at Imagination on what Glastonbury can teach the industry about brand evolution.

Read more
Trend

Blurred identities, composable and conscious brands

By Sairah Ashman, Wolff Olins

Sairah Ashman, Global CEO of Wolff Olins on three behavioural shifts that will impact your consumer relationships

Read more
Trend

Cannes Diary: creativity can drive change

By Annalise Valentino and Emma McKernan

MSQ’s Young Lions Annalise Valentino and Emma McKernan reveal the key trends from the festival’s opening sessions.

Read more
Trend

'One’s Lovin’ It’

By Nicola Kemp

As the country gets set for the Queen’s Platinum Jubilee McDonald’s unveils a temporary new slogan

Read more