Trend

IPA Survey reveals circular economy set to grow amidst cost of living crunch

By Georgie Moreton

Findings show that consumers are more likely to rent, repair and resell items

Read more
Trend

Nurofen creates packaging to show dismissals of female pain

By Georgie Moreton

Phase two of the See My Pain platform from McCann London spotlights six women with real healthcare issues to help close the gender pain gap

Read more
Trend

Stella supports pubs through cost of living crisis with art campaign

By Nicola Kemp

The brand is creating original artwork which will help support pubs to navigate the cost of living crisis.

Read more
Trend

Guinness 0.0 celebrates a St Patrick’s Day to remember

By Georgie Moreton

Guinness 0.0 launches responsible drinking campaign ahead of St. Patrick’s Day, created by AMV BBDO.

Read more
Trend

American Express campaign champions small businesses

By Georgie Moreton

The campaign from Dentsu Creative uses small shops as a canvas to promote American Express’ cashback offer.

Read more
Trend

Hilton highlights the benefits of hotels

By Georgie Moreton

The campaign from TBWA\London highlights the luxury nature of hotels while poking fun at holidays with hidden costs

Read more
Trend

Artists’ interpretations of love

By Nicola Kemp

Paper specialists Fedrigoni issued a call to action for all artists to express their interpretation of love

Read more
Trend

Transparency and clarity: Barclays and OMD on partnership

By Nicola Kemp

An expansive interview with IPA President Julian Douglas underlines the power of complete transparency and trust for successful partnerships.

Read more
Trend

The fallacy of anti-sponsorship

By Matt Readman

Matt Readman, Chief Strategy Officer at Dark Horses on why Brewdog lacks emotional intelligence and the challenge of a catastrophically managed World Cup.

Read more
Trend

Aldi releases Christmas teaser campaign

By Nicola Kemp

Kevin the Carrot is back with a teaser paying homage to Nike’s 1998 World Cup Campaign

Read more
Trend

Tesco and BBH launch ‘The Christmas Party’

By Nicola Kemp

Reflecting consumers’ desire to escape the tough current climate, the supermarket giant is highlighting the joy of Christmas.

Read more
Trend

Farmer Christmas returns for Morrisons

By Nicola Kemp

Quality, value and consistency sit at the heart of the festive campaign from Publicis Poke.

Read more
Trend

Boots and VMLY&R deliver Christmas ‘Joy For All’

By Nicola Kemp

The Santa Glasses campaign delivers a rose-tinted view of Christmas, while recognising the cost of living crisis.

Read more
Trend

Craig David finds better days by train

By Georgie Moreton

New music video for supported by Trainline from Mother London encourages sustainable travel

Read more