Trend

Can advertising save the world?

Inevitably, whenever a brand throws its weight behind a greater cause, there are cries of why can’t they just stick to selling stuff? But there are brands, and agencies, that are instead embracing the fact that, yes, advertising really can save the world.

By David Sanger

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Book an appointment with the Brand Therapist

One in 10 children have a diagnosable mental health disorder according to data from the charity Young Minds. In a sector that’s underfunded, there’s an opportunity for brands to fill the gap. If done in the right way of course.

By Kara Melchers

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What does love look like in 2019?

The images broadcast into our homes not only influence our purchasing behaviour but tell us what we should be hoping and wishing for. When it comes to love, it’s time we were presented with a new ‘normal’ kind of romance.

By Izzy Ashton

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Time for bed: Our new obsession with sleep

We’re obsessed with getting enough sleep. And in pursuit of the perfect eight hours we’ve given ourselves insomnia. But with the arrival of any epidemic comes new commercial opportunities for brands and entrepreneurs.

By Kara Melchers

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Should brands be signing up to Veganuary?

Earlier this week I desperately tried to eavesdrop as three workmen discussed Greggs’ latest creation: the vegan sausage roll. I never did find out what they thought but I did, unfortunately, see Piers Morgan’s faux vomit when he sampled the roll on Good Morning Britain.

By Izzy Ashton

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Brand activists, choose your words wisely

We live in more transparent times, and now there’s nowhere for CEOs to hide. The customers have arrived with their pitchforks and placards and they’re demanding brands speak up.

By Kara Melchers

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Disrupt Ageing

Advertising needs to focus on the process of ageing, on the person who is ageing, turning their lives into a journey of celebration rather than a sequence of ages to be ticked off.

By Izzy Ashton

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Right to fight

Some brands are shirking the ordinary, the expected and the safe to move in the direction they believe is right.

By David Sanger

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The Reality of Loneliness

Being a loner – or to dispense with the romanticism, lonely – is no longer something celebrated, but something portrayed in its complexity.

By David Sanger

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Designing for an inclusive world

The goal is that one day diverse representation and accessible design won’t have to be greeted with surprise. It will simply be reflected in products, systems and amongst designers themselves.

By Izzy Ashton

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Feeling Nostalgic

We often look back to the past, to our own pasts and childhoods specifically, to reminisce on those good old days and to attempt to dispel anxiety about our future.

By Izzy Ashton

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Escape the war room

From elevating the voice of the LGBT+ community to a Halloween stunt and a chicken crisis, forget war, these tactical ideas are striving for peace, entertainment and a well-executed apology.

By Kara Melchers

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Safe Spaces

The importance of space to the LGBT+ or any other community cannot be undervalued. Space can provide somewhere for conversation, for education and can be anywhere from a refuge to a home.

By David Sanger

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Maybe it's because I'm a Northerner

Real-life, wherever you live, is worth talking about. We need to feature more regional accents, show the inside of more homes, and travel north of the M25.

By Kara Melchers

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Trend

Brand-made films

When brands create content that rivals that of streaming platforms, they can open up a new world of engagement, and of possibilities.

By Izzy Ashton

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