A new collective model shining a light on creative talent
With brands reigning in their ad spend, Elliot Maher, Co-Founder of Rising Tyde believes the climate is ripe for the rise of a more flexible, transparent and agile agency model built around a collective formula.
If your brand voice doesn’t work in a crisis, it doesn’t work
Mike Reed, Co-Founder & Creative Director at Reed Words examines the nature of communicating during a crisis, believing that if brands have something to say, even if it’s serious, they should do it in their own voice.
Showing up and contributing might be the best brand strategy for today, and that’s more than OK
Being useful, being honest and being ethical remain the principles that drive a meaningful marketing practice as Maria Garrido, Chief Insights & Analytics Officer at Havas Group explores.
Not your ‘normal’ Ramadan
This weekend, in addition to lockdown, Muslims will be embarking on Ramadan. Shelina Janmohamed, Vice President of Islamic Marketing at Ogilvy Consulting believes that brands that step up during this time will be remembered the most.
Making a difference in the time of COVID-19: How to serve a real purpose during a global pandemic
In an age of multiple unknowns, Austen Donnellan New Business Director at Bray Leino believes it’s our human values as communicators that will help get us through.