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Brand experiences: New themes of engagement

For an industry that thrives on creative problem solving, Dan Keene, Director of Brand Experience at ENGINE believes the future of brand experiences is bright.

By Dan Keene, ENGINE

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Goodbye to old routines

The lockdown has reminded brands of what is important in establishing loyalty that transcends occasion or habit, writes Dave Lawrence, Planning Partner at Brave.

By Dave Lawrence, Brave

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A new collective model shining a light on creative talent

With brands reigning in their ad spend, Elliot Maher, Co-Founder of Rising Tyde believes the climate is ripe for the rise of a more flexible, transparent and agile agency model built around a collective formula.

By Elliot Maher, Rising Tyde

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All made-up and nowhere to go? Re-imagining beauty beyond COVID-19

Debbie Ellison, Chief Digital Officer at Geometry UK chats to young shoppers to explore the impact that coronavirus has had on beauty commerce.

By Debbie Ellison, Geometry UK

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Brands will gain from altruism now with Gen Alpha

Amy Garrett, MD at Trouble explores the latest research from Beano Brain highlighting how Gen Alpha, those born after 2010, are coping under lockdown.

By Amy Garrett, Trouble

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Imagining a future without forecasting

Predicting what is going to happen next has never been more challenging, according to Fern Miller, Managing Consultant at Grey Consulting.

By Fern Miller, Grey Consulting

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How can brands better build emotional connections with consumers online?

Ben Rachel, Founding Partner & Planning Director at Soul believes that brands need to change how they read the data customers give them.

By Ben Rachel, Soul

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If your brand voice doesn’t work in a crisis, it doesn’t work

Mike Reed, Co-Founder & Creative Director at Reed Words examines the nature of communicating during a crisis, believing that if brands have something to say, even if it’s serious, they should do it in their own voice.

By Mike Reed, Reed Words

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Don’t care less, but do go further

As the world considers a return to normality, Alessandra Mariani, Senior Strategist at FITCH writes that brands should shift from a focus on sentimentality to meaningful engagement.

By Alessandra Mariani, FITCH

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Showing up and contributing might be the best brand strategy for today, and that’s more than OK

Being useful, being honest and being ethical remain the principles that drive a meaningful marketing practice as Maria Garrido, Chief Insights & Analytics Officer at Havas Group explores.

By Maria Garrido, Havas Group

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Turning to value

Simon Bell, Managing Director of Just So explores the concept of a ‘value-turn’, examining what might happen next when it comes to brand behaviour.

By Simon Bell, Just So

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Out of touch: How to make emotional connections in the time of COVID-19

Tom Poynter, MD of Southpaw on how brands can assert themselves thoughtfully and with relevance, using digital means, to support and emotionally connect with people in lockdown.

By Tom Poynter, Southpaw

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Convenience, collaboration and COVID-19

Louise Hart, Senior Account Manager at bbd explores the growth of convenience and collaboration, hoping that 2020 will be seen as a time when society knitted itself back together.

By Louise Hart, Bright Blue Day

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Not your ‘normal’ Ramadan

This weekend, in addition to lockdown, Muslims will be embarking on Ramadan. Shelina Janmohamed, Vice President of Islamic Marketing at Ogilvy Consulting believes that brands that step up during this time will be remembered the most.

By Shelina Janmohamed, Ogilvy

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Making a difference in the time of COVID-19: How to serve a real purpose during a global pandemic

In an age of multiple unknowns, Austen Donnellan New Business Director at Bray Leino believes it’s our human values as communicators that will help get us through.

By Austen Donnellan, Bray Leino

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