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Navigating the wild west of the creator economy
By Tom Sneddon
From embracing 'scruffy social' to fostering agile approaches, Tom Sneddon unveils four pivotal strategies to tap into the vast opportunities of the creator economy
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Bridging the gap: aligning your creative impact with a business mindset
By Gary Preston
Creatives must embrace a proactive approach to measurement, moving beyond vanity metrics and focusing on commercial goals
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Never stand still: Keeping ahead of competitors through thought leadership
Edelman’s latest report explores how to stay ahead of trends and create relevant content
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Canon brings accessibility to photography with World Unseen
By Nicola Kemp
The groundbreaking exhibition and film series in partnership with the RNIB was created by VML UK
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Bear Necessities – the simple power of using bears in advertising
By Clare Turner
For World Bear Day Pearl & Dean’s Clare Turner celebrates Paddington
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Navigating economic strain while maintaining focus on DEI
Sandra Masiliso outlines how a focus on talent and DEI is critical to agency culture at DEPT
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How to bring D&I into your influencer marketing strategies
A more nuanced approach to influencers will better resonate with a target demographic and yield more effective results
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Creative lessons learned from the theatre
Kate Thrumble, SVP, Head of People & Experience - EMEA & LATAM at VaynerMedia shares how a love of theatre has impacted her approach and broadened her imagination
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AI’s Achilles heel: authenticity
Audiences continue to seek connection and authenticity in communications
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‘I don’t think brands create culture. I think people do’
By Rory Natkiel
Rory Natkiel, Head of Strategy at Sid Lee London shares how music makes him think differently about culture
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How I drove cultural change by building on solid foundations
By Oya Mustafa
Recipe’s Oya Mustafa on building upon existing beliefs and spotlighting talent
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Stepping into the spotlight of the local community centre
By Leah Groom
IMA-Home’s Leah Groom shares how trying new things takes bravery but is essential for creativity