Trend

Virtual communication: Welcome to the ‘new normal’

Jaie Genadt, UK Chief Technology Officer at Momentum highlights how brands must leverage the mass-adoption of technology that lockdown has necessitated when it comes to virtual communication.

By Jaie Genadt, Momentum Worldwide

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Creativity in the age of Zoom

Joe Bagnall, Head of Film at Lucky Generals explores how coronavirus has hindered the way we normally work, closing many doors but in the process, opening others.

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Heroics and humility: Is it the best or worst time to be in marketing?

Jonathan Trimble, CEO of And Rising explores the thorny paradox emerging for marketing teams working hard to keep things moving, that an uncertain time can also be the right time.

By Jonathan Trimble, And Rising

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The power of OOH in times of crisis

Olivia Furniss-Roe, Media Planner at Mediahub UK writes a love letter to a media channel most affected by COVID-19.

By Olivia Furniss-Roe, Mediahub UK

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Let’s celebrate all the Latte Activists out there

Jessica Lovell, Chief Strategy Officer at Wonderhood Studios explores the growth of the latte activist and how, even if it starts out as a tokenistic gesture, brands that back it up with substance will succeed.

By Jessica Lovell, Wonderhood Studios

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Marketing to millennials in an ever-changing world

John Coote, Account Director at 23red on how simplicity, authenticity and purpose should be key priorities for brands hoping to reach millennials in this time of crisis.

By John Coote, 23red

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Breaking the digital experience dichotomy

From streamed concerts by Chris Martin and live sets from Berlin’s top DJ through to virtual museum tours and theatre streaming platforms, the events of 2020 are causing a seismic shift in the experience economy.

By Russell Hall, Imagination

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Why now is not the time to go quiet

While now is not the time for opportunism or narcissism, Toto Ellis, Chief Strategy Officer at Mc&T believes every brand in every category can and should remain present and visible.

By Toto Ellis, Mc&T

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Forget invite-only, everyone is invited to Houseparty

Tamara Littleton, CEO of the Social Element charts the latest must-have social media platform’s rise and asks, how can brands avoid being the dad on the dancefloor?

By Tamara Littleton, The Social Element

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Trend

What happens in the real world when we all go home?

Andrew Piper, Creative Director at Rare Design explores the idea of what ‘real world’ means and how brands can go about maintaining a connection with their consumer.

By Andrew Piper, Rare Design

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The Great Indoors? Media habits and media buying under lockdown

As the tensions and uncertainty of the early stages of the COVID-19 pandemic settle into the fraught stability of lockdown, AIP chart the new behavioural trends that are emerging.

By Sam Fenton-Elstone, Anything is Possible

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Time to reset travel

In these unsettling times, Kemosabe’s Head of Strategy John Speers shares the agency’s latest edition of Human Magazine, aiming to help change the way people travel, for good.

By John Speers, Kemosabe

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Why now is the time for a renaissance in TV advertising for charities

In the midst of the rise of performance marketing and social media amongst charity brands, Rob Stephens from John Ayling & Associates explains why now is the time for a renaissance in TV advertising.

By Rob Stephens, John Ayling & Associates

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Brains and brands: Neuromarketing in 2020

Aoife McGuinness, Neuroscience Consultant at HeyHuman believes that, while we’ve still not seen the full potential for neuromarketing, especially in advertising, there is a renewed confidence in its potential.

By Aoife McGuinness, HeyHuman

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A big red bomb & a vulva-shaped grenade against the male view of the world: How the female gaze can revolutionize advertising

‘Blood Normal’ was one of the most ground-breaking campaign’s in the history of advertising and proof of what happens when you shift the lens.

By Nadja Lossgott, AMV BBDO

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