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Decoding SXSW 2018

The annual cornucopia of ideas, inspiration and tacos that is SXSW is drawing to a close in Austin. This was the year Elon Musk crashed the party, Arnold Schwarzenegger talked tough on climate change and Ashton Kutcher even hosted his own start-up contest.

By Marie Stafford, J. Walter Thompson

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Feel the Future: 5 Key Themes from SXSW

Every March, masses attend South by Southwest (SXSW), the world’s leading tech and innovation conference in Austin, Texas. Over seventy thousand visitors come to go deeper into what is often described as the ‘Fourth Industrial Revolution’, the technological revolution.

By Neil Davidson, HeyHuman

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Two take outs from SXSW which will improve your ideas

In Bruce Sterling’s closing remarks yesterday we were told "Technologists are terrible at predicting the future because they try to solve everything”. Which is a funny thing to hear at the world’s biggest technology and innovation conference.

By David Caygill, Iris

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Once more with feeling: the empathetic SXSW

This year, Bruce Stirling focused on what was for me the stand out theme of this year’s SXSW: reconnecting technology with humanity and building an empathetic future.

By Lawrence Weber, Karmarama

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Let your guard down

Brands aren’t human and the relationship metaphor is wildly overstated. Still, the ones that are winning finding ways to reveal the raw humanity that they contain within and in the customers that they serve.

By Jamie Inman, BMB

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Festivals provide an opportunity for brands to let their hair down

Fast-forward to today and festivals’ worth, relevance and future are often brought into question. For brands that want to collaborate with festivals, this poses some issues.

By Lucy Montgomery, Amplify

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People First Gaming

Promotion in the gaming category has long been informed by two deep-seated assumptions; who plays games and why they play them.

By Jossy Pilgrim, HeyHuman

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Making the brand experience relevant

In the future, will more brands successfully translate in the US? The big question isn’t just about how relevant your branding or pack design is, but rather it's about how compelling the overall brand experience is in an ever more competitive world.

By Jovan Buac, FutureBrand

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Why should we feel guilty for snacking?

But if the way we eat has changed, what we eat needs to follow. Processed, high calorie, sugar-laden snacks just won’t cut the mustard anymore, so ‘Generation Graze’ is going to hunt down an alternative.

By James Nixon, JKR

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The Butcher, The Baker and The Candlestick Maker

Google “retail is dead” and you’re faced with sifting through 26,800,000 search results. As a strategist working with retailers day-in day-out this is either a very bad thing or a very good thing, depending on which way you look at it.

By Richard Danks, Portas

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The lost art of inter-agency collaboration

We’re all creative people, and we all want to ensure that we deliver the best work that we can. We need to get back to collaborating and building ideas, allowing them to grow and flourish.

By Dan Claxton, BD Network

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