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What is empowerment anyway?
Eleonora Gabrielli, partnerships key account manager at SeenThis, breaks down what empowerment means to her
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The need to pause and reflect in a post-fact world
By Kemi Oduniyi
Between bad news and endless scrolling, Kemi Oduniyi shares how she is staying inspired and creative
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From R.E.D to MBE.
By Charlie Loft
Behind RED January, every creative step of the way.
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Why brands should rethink their team structures for success in 2023
Bringing teams closer together helps spark more creative thinking
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How brands should react to the big climate debate
By Ben Harris
Brands and marketers can no longer afford to shy away from issues surrounding climate change
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‘People are our most valuable asset’
MRM’s Head of HR on navigating the future of flexible work
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Brands bump up budgets to battle recession
Q4 IPA Bellwether Report finds that despite the looming recession businesses are expanding marketing budgets
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Baby It’s Foul Outside
By Tony Quinn
For 2023 BBD Perfect Storm get ready for foulweather marketing
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3 Social Media Resolutions for 2023
KOMI’s Andrew Trotman shares his top tips for maximising social media efforts
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Your Battle For Talent Will Intensify This Year… Here’s What To Do About It
By Juliet Timms
2023 is set to be another year where leaders battle hard to retain, acquire, and develop people to achieve business success.
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Six ways sports brands can save us all from purpose-fatigue
Sports and fitness brands have the opportunity to push forward more inclusive marketing practises
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Don’t play predictions, learn to embrace the unknown
Superunion UK CEO Holly Maguire shares planning tips for a world where uncertainty is a guarantee
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A year ahead for creativity
By Mark Campion
Forever Beta’s Mark Campion considers what are the conditions/culture required to create cut through work
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The Shift from Decision Maker to the Decision Matrix in B2B
By Chris Ilman
B2B marketers must now consider a multitude of individuals encompassed by marketing efforts