Trend

Hybrid events: a breeding ground for tech innovation

Now is the time to harness the power of digital innovation to deliver on the promise of a new generation of hybrid events

By Toby Lewis, Live Group

Read more
Trend

Brands taking stands

Purchase behaviour is now beyond transactional and far from reaching ‘peak purpose’ consumers’ expect brands to stand for something more than their bottom line.

By Aimee Luther, The Liberty Guild

Read more
Trend

Shopping, Supercharged

What brands should know about the future of retail experience

By Rosh Singh, UNIT9

Read more
Trend

Why the Metaverse matters

The blended world of digital and physical realities mark a fundamental shift in marketing.

By Max Pinas, Dept

Read more
Trend

Capturing the eco-focused consumer

In 2020 over 12 million people in the UK purchased a pre-loved item of clothing, showing clear evidence of a shift in attitudes.

By Nate Burke, Diginius

Read more
Trend

Changing the game: how Covid-19 reshaped influencer marketing forever

Dave Murray, Managing Director EMEA, LTK on what the new age of influencer marketing means for brands.

By Dave Murray, LTK

Read more
Trend

The Cookie is dead, but what comes next?

Marketers are facing up to a range of changes to privacy. Paul Slee, Head of Digital and Transformation at The Maverick Group, explores what brands should know and what actions they should take to address them.

By Paul Slee, The Maverick Group

Read more
Trend

Do we need content marketing anymore?

Tom Lenham, Head of Content Marketing at The Maverick Group on why a successful content marketing strategy is about creating content for your customer, not your brand.

By Tom Lenham, The Maverick Group

Read more