Trend

How can brands tackle disinformation in the year of democracy?

By Harriet Kingaby

With more than 2 billion people set to vote in elections in 2024, disinformation is rife.

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Kill the meetings, not the minds

By Anniki Sommerville

Anniki Sommerville on how Zoom meetings have become an epidemic

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Channeling creativity whilst swimming

By Olivia Sparey

Olivia Sparey, Senior Account Manager at Truant shares how wild swimming has taught her to take risks and the power of resilience

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Trend

Why Generative AI isn’t necessarily a golden ticket in the world of advertising

By Nick Breen

Nick Breen offers a legal perspective on the use of AI in advertising, regulation and the ASA’s landmark investigation into the Willy Wonka experience

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Trend

The era of culture-led brands

By Leila Fataar

Cultural relevance must be brought upstream in brand and brand strategy, writes Platform13’s Leila Fataar

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Entertain or die to garner audience attention

By Dan Salkey

Dan Salkey shares how Vacation Inc. follow an entertain or die strategy through the line in a challenging media ecosystem

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Diary of a start-up: Nine months in, the honeymoon is over

By Al Fayolle

Nine months in, Al Fayolle, Founder and Chief Executive, gives his learnings so far and what the expectations are for the final quarter

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Future-proofing comms teams in the age of GenAI

By Andy Rohr

Andy Rohr shares how GenAI can be used to keep comms practitioners ahead of the game.

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Help creatives be creatives

By James Hogben

Following OBE Worldwide’s acquisition of London-based Playmaker Experiential, Playmaker Managing Partner, James Hogben, explores how to make the most of creative thinking and ideation

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Digital creativity used to feel like an oxymoron. Not anymore

By James Chandler

Beyond performance, digital marketing can boost engagement and channel creativity

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Trend

Decade of devotion: keeping the spark alive between agency and brand

By Chris Jefford

As Truant and Royal Caribbean enter their tenth year of working together, Truant founder Chris Jefford explores what it takes to keep the spark alive

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Trend

It’s time for marketing to step up its sustainability game

By Alice Date and Lucy Baumgartner

Alice Date and Lucy Baumgartner share the benefits of aligning marketing and sustainability teams for improved brand effectiveness and the environmental benefits of out-of-home

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The role of young voices in creating inclusive brands

By Geli Luna

Listening to and learning from young people can help brands achieve more authentic inclusion

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Trend

What film photography has taught me about the fundamentals of advertising

By Joanna Barnett

Joanna Barnett, Strategy Director at Truant shares how photography has helped broaden her perspective

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