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From Tinned Fish to NunTok: How brands can engage with the new influencer landscape
By Scott Bowley
Nano and micro influencers play an important role in a robust influencer strategy
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Why brands should embrace their inner divas
Society’s perception of the diva has evolved over time, what relevance does the term hold in the realm of advertising?
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How can brands tackle disinformation in the year of democracy?
With more than 2 billion people set to vote in elections in 2024, disinformation is rife.
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Kill the meetings, not the minds
Anniki Sommerville on how Zoom meetings have become an epidemic
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Channeling creativity whilst swimming
Olivia Sparey, Senior Account Manager at Truant shares how wild swimming has taught her to take risks and the power of resilience
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Why Generative AI isn’t necessarily a golden ticket in the world of advertising
By Nick Breen
Nick Breen offers a legal perspective on the use of AI in advertising, regulation and the ASA’s landmark investigation into the Willy Wonka experience
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The era of culture-led brands
By Leila Fataar
Cultural relevance must be brought upstream in brand and brand strategy, writes Platform13’s Leila Fataar
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Entertain or die to garner audience attention
By Dan Salkey
Dan Salkey shares how Vacation Inc. follow an entertain or die strategy through the line in a challenging media ecosystem
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Diary of a start-up: Nine months in, the honeymoon is over
By Al Fayolle
Nine months in, Al Fayolle, Founder and Chief Executive, gives his learnings so far and what the expectations are for the final quarter
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Help creatives be creatives
By James Hogben
Following OBE Worldwide’s acquisition of London-based Playmaker Experiential, Playmaker Managing Partner, James Hogben, explores how to make the most of creative thinking and ideation
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Digital creativity used to feel like an oxymoron. Not anymore
Beyond performance, digital marketing can boost engagement and channel creativity
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Decade of devotion: keeping the spark alive between agency and brand
As Truant and Royal Caribbean enter their tenth year of working together, Truant founder Chris Jefford explores what it takes to keep the spark alive
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It’s time for marketing to step up its sustainability game
By Alice Date and Lucy Baumgartner
Alice Date and Lucy Baumgartner share the benefits of aligning marketing and sustainability teams for improved brand effectiveness and the environmental benefits of out-of-home