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How you can effectively market your small business amidst a cost-of-living crisis

By Kate Thunnissen, Mettle

Kate Thunissen shares practical tips on how to maintain relationships with consumers during turbulent economic times

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What does Patagonia’s non-profit news mean for the future of purpose-driven marketing?

By Jon Howard, Quiet Storm

It’s time for businesses to put their money where their mouths are when it comes to sustainability

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What can we learn from our grandmothers?

By Katy Wright

Katy Wright on taking inspiration from female role models from previous generations

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Paying the Price

By Emily Williams, Born Social

How brands can use social media to effectively communicate with consumers during the cost of living crisis

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Watch out, creative agencies – AI is here and it wants your metaverse!

By Lawrence Dodds, UM

How creative agencies can work with AI instead of work against it

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Resetting the workplace post covid

By Parry Jones, What’s Possible Group

How company culture evolves in times of crisis and what learnings businesses can take from the pandemic and apply to future crises

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Where next for brands and social media?

By Brittany Wickerson, We Are Social

We Are Social’s Brittany Wickerson explores how social media usage varies geographically and explains how to best capitalise on social media trends around the globe

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Business has embraced humanity and relatability in leadership, why can’t politics?

By Emily Rule, Wunderman Thompson

Humanity, empathy and relatability are key qualities for galvanising and supporting employees through challenging times

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Gaming’s new social playground

By Giles Fitzgerald, FRUKT

As the gaming space grows at rapid pace, Giles Fitzgerald says now is the time for brands to get involved

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Taking back control in women’s sport

By Melissa Robertson, Dark Horses

Melissa Robertson on how female athletes been judged, exposed and humiliated by the media

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