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Being unmissable is not always good for the brand
Redwood CEO Colin Kennedy says that building inauthentic bridges to fringe audiences can be dangerous for brands
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Sausages, and authentic brand purpose
By Tom Newton
How advertising can be a force for good if you believe in what you’re selling
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Is this greenwashing?
How simple, impactful sustainability messaging can change behaviours and minimise greenwashing
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Conscious Casting Can Improve How We Represent Women in Marketing
How thinking about the people behind the characters can help create deeper connections
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What Strictly Come Dancing can teach us about inclusivity and behaviour change
Wavemaker’s Lisa Thompson on how the Saturday night mainstay inspired her to think more inclusively
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Have we reached ‘peak streaming’?
By David Craft
As the streaming wars continue, how can platforms fight fatigue?
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The 5 Pillars for Creating Original Experiences for Brands
How to build functional, enjoyable experiences that drive brand recognition and loyalty
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To Lead is to Listen: Making Hidden Voices Heard in the Workplace
How active listening is essential to uplift underrepresented voices
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Creating a more gender-equal future through design
How inclusivity in the design process contributes to a more inclusive world
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The Sound of Equality: why the creative music industry needs more women
Diversity across gender, ethnic, cultural and societal backgrounds is essential to creating the most innovative work
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International Women’s Day is for men too
By Lori Meakin
Men have an important role to play in creating an inclusive future for all
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Diversity should be a key focus for any long term media planning
By Carlye King
Inclusive media planning can ensure that diversity and representation are executed in every stage
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Freelancing and the future of work
As Covid restrictions ease, the future of work must remain flexible
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How to keep up with changing consumer expectations
By Lucy Halley
Havas’ X-Index: trends and takeaways