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Given’s James Edney on purpose and whether Unilever really has ‘lost the plot’ when it comes to purpose-driven marketing.
A creative input makes for a more creative output
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Splendid Collective’s Alex Clough urges brands to act on authentic consumer insights
The Turmeric Co.’s CEO Thomas Hal Robson-Kanu says brands can adopt greater purpose through education when marketing themselves to sports fans.
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The advertising industry is in a trust crisis but there’s time to turn things around
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The future of work is about so much more than returning to the office, but a generational reset with significant implications for decades to come.
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Landor & Fitch’s Jovan Buac explores the growing number of opportunities the vegan market holds
2022 sees agencies back in the driver’s seat, pushing change forward not just adapting to it
By Mark Truss
Wunderman Thompson’s Mark Truss explores how to create ads that inspire genuine emotion
Matt Hamilton, Managing Partner at Wavemaker on why 2022 needs to mark the end of performative marketing.
By Matt Walker
Matt Walker stresses the necessity of the evolution of social media within advertising and marketing
Paul Reynolds, MD at global sonic branding agency MassiveMusic on the sonic branding lessons from this year’s festive ads.
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