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How creativity boosted democracy in Europe
Mikael Jørgensen, CEO and Founder of &Co, reflects on our changing political climate and why he believes creative risk-taking is more important than ever before.
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From baked beans to bitcoin, it’s all about people
By Matt Wyatt
Matt Wyatt, Executive Planning Director at SNAP LDN highlights the power of empathy when it comes to developing a disruptive brand.
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Breaking the filter bubble: the importance of an open mind in marketing
By Andrew Peake & Alex Scott-Malden
There are three bubbles that must be popped, if we are to liberate ourselves from being stuck in our ways and avoid the dangers of groupthink.
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Why LEGO launched a clothes shop with no clothes
Inspired by LEGO and the hippest streetwear outlets, We Are Social built a virtual fashion store completely created within an AR Snapchat lens.
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Girls leading the way
As girls face a new set of challenges in the 21st century, Girlguiding, the UK’s leading organisation for girls and young women, carried out its biggest programme change ever.
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Going against the flow to introduce a habit that's not so bad
Nationwide's new 'PayDay SaveDay' campaign uses an unusual new voice to challenge behaviour and get us thinking about an issue that none of us want to talk about.
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Without you, there is no cure
By Elliott Starr & Laura Clark
Blood cancer has a brand issue: put simply, it is far less well understood than other types of cancer. DRUM worked with the charity Anthony Nolan to raise awareness & understanding of their vital work.
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How ‘multiplayer entertainment’ can bring us closer together
It’s no secret, the way in which we’re consuming content is rapidly changing. The concept of the collective digital experience is here, and Twitch is leading the way.
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What the “irrational” Brexit Party teaches us about the failure of the “rational” benefit of remaining
By Richard Wise
What’s rational is rarely what’s human. Which is why however rational the Remain idea was, it’s gone. Because something with more tribal and human appeal was presented in a way that captured the popular imagination.
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The Car Market Needs A Flexitarian Revolution
Sixt launches a campaign to scratch the driving itch, without the dirty downside.
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Not ‘who’ but ‘what’, won big at Cannes this year?
By Matt Waller
This year, Matt Waller, Creative Director at Recipe, asks himself not ‘Who won big at Cannes?’ but ‘What won big at Cannes?’
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Helping pregnant women stand out from the crowd
Hoop turned design into news by reinventing the ‘Baby on Board’ badge to help expectant mums get noticed.
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Why brands should also be living #TheFastLife in Ramadan
During the Muslim month of fasting, the Ramadan economy is estimated at approximately £200 million in the UK alone. Yet, this entire period has gone relatively unremarked by brands and retailers.