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Business to everybody
By Graeme Baker
Graeme Baker on finding the fun in B2B, to better connect with business audiences.
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Girl maths in action – five ways brands can support women today
By Susan Riley
In a world where money matters brands have an opportunity to educate and support.
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Using AI in design to disrupt conventions
How can we use AI to ensure that the design work we produce stands out, rather than blend into a sea of conventionality?
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Nostalgia vs innovation: Embracing retro tech
Despite the pace of technological advancements and the multitude of opportunities it offers, Gen Z has been drawn to retro technology and the nostalgia it evokes.
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Why Super Bowl ads can lose the celebrities and still win
By Vanessa Chin
Celebrities don’t equate to sure fire hits in the much-coveted Super Bowl ad breaks, writes Vanessa Chin, SVP of Marketing at System1.
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Setting goals for creativity in 2025
BITE’s Year Ahead series saw industry leaders looking back at 2024 and ripping up the rulebook.
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Reimagining internal comms in 2025 to power cultural endurance
By Jo Singleton
Your employees are your best advocates, says Jo Singleton, Employee Communications and Engagement Director at Smarts.
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The creator economy: A lifelong opportunity for brands
By Tebo Mpanza
Tebo Mpanza on finding ways to connect with audiences at every life stage.
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Teach an old dog new(s) tricks
By Lotte Jones
Lotte Jones, Chief Commercial Officer, The News Movement, on the publishing landscape’s lessons for brands.
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Gaming as the next creative frontier
Brands that embrace gaming’s potential can drive creative innovation and shape the sector's future, says Jasmin Haasbach, VP Global Brand Partnerships, Head of Europe, ESL FACEIT Group.
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Ad spend exceeds ÂŁ10bn barrier in Q3 2024 for the first time
Advertising Association and WARC’s Expenditure Report show UK ad spend rose 9.7% to £10.6bn during the third quarter of 2024.
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Step up or step aside
By Will Poskett
While advertising has promoted brand purpose for years we too often remain quiet when it really counts, writes Defiant’s Will Poskett.
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Heinz triggers taste memories with new masterbrand campaign
By Nicola Kemp
The new campaign from Wieden + Kennedy London uses close up shots to trigger food memories.
