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Corporate PR: Embracing authenticity, AI, and purpose-driven communication
The future of corporate PR is transparent, tech-driven, and purposeful, writes Ronn Torossian.
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The Art of Desire: How luxury brands use experiential to draw in new customers
By Lucy Bairner
Lessons from the luxury market on being memorable to create lasting connections.
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In our influencers era: How Arts and Theatre PRs are embracing the digital age
By Lorn Elvin
Influencers are bringing new audiences and perspectives into theatre.
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What brands should know about escapism
New research from McCann Worldgroup underlines a universal desire to escape from the age of overwhelm.
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Suicide&Co campaign aims to break the cycle of grief
By Nicola Kemp
A hard hitting campaign from VML highlights the generational impact of suicide bereavement.
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IRL brand experiences - bigger budgets for a bigger appetite
By Chris Newell
Why in real life brand marketing is growing with the shift from digital to real-life connections.
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Old dogs and new AI tricks: Applying generative AI to the creative flow
By Grant Hunter
Grant Hunter, Founder of Cosmic Microwave on overcoming AI overwhelm to unleash creative opportunity.
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Playful marketing: standing out in a world of sameness
Brands must embrace more playful content strategies to stand out and hold attention.
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Bring back the grand gesture
George Bartlett, Associate Creative Director at Truant London, on going big on love for Valentine’s Day campaigns.
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Veganary might be over, but plant-based brands need year round connection
By Josh Pearce and Sean Johnson
Josh Pearce and Sean Johnson, creative directors at Dark Horses, on why marketing for vegan brands needs to evolve.
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Crosta Mollica inks sponsorship deal with Venezia FC
By Nicola Kemp
The UK-based Italian food brand will be the partner of the club’s Women’s First Team.
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The luxury effect on experiential marketing
By James Barnes
How brands can learn from the luxury sector to create campaigns that capture attention, drive engagement and build brand loyalty.
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NatWest inks sponsorship deal with ParalympicsGB
By Nicola Kemp
The bank will become the official banking partner for the games and will extend its ongoing partnership with Team GB.
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Super Bowl LIX: How brands can score a creative touchdown
Robert Volten, Business Lead at Chuck Studios, urges brands to stop renting fame, and build something that lasts.