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Rexona spot celebrates head to toe sweating
The ‘No more fear of body odour’ campaign from AMVBBDO promotes whole-body deodorant for movement without worry.
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Brands, cut the gags. Effective humour is serious business
How using humour can build consistent storytelling and drive business results.
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Cadbury’s rewards kindness with sharing bar
By Nicola Kemp
The limited edition range helps consumers to share their bars by attributing chocolate chunks to acts of generosity.
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Hollywood may favour sequels, but let’s shoot for something new
By Marc Webbon
In 2025, Adland should focus on originality and being bold.
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The great reset: Focus on equality, if you want to fuel creativity
Inspiring the best work with a work environment that empowers and rewards all employees.
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Let’s get physical: why playfulness can be a powerful drive to action
By Sonia Danner
Focusing on the fun in creative to form authentic connections between brands and consumers.
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Experimentation and innovation will redefine how creators, makers and brands connect
Embracing AI can help to enrich the creative process.
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Wieden+Kennedy London collaborates with artists for logo refresh
By Nicola Kemp
The agency has teamed up with a diverse range of makers in London to breathe fresh life into its logo.
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2025: A year of creativity in experiential
The year ahead for experiential will be rooted in empathy, creativity and deeper consumer connections, writes Chris Ambidge, Commercial Director at Collaborate.
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Looking for inspiration in new places
Matt Buttrick on the power of doing things differently to create relative advantage.
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5 PR trends to watch in 2025: Navigating authenticity, innovation, and consumer connections
5WPR’s Matthew Caiola shares how he is staying abreast of the evolving PR landscape drawing on real-world brand examples.
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Break rules and stop fear ruling over creativity
By Chris Lapham & Aaron McGurk
Grey London Creative Directors, Chris Lapham and Aaron McGurk on ripping up the rulebook for creative success.
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Reel talk: why 2025 is the year to prioritise creativity
Kathryn Jacob OBE shares practical ways to foster more creative thinking from her book, A Year of Creativity.
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We can't be scared to take risks in 2025 – but it’s a team effort
Jeff Bowerman shares how he is embracing a ‘thrive in 2025’ mentality.