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Alison Hammond adds sparkle to Christmas as the Very Godmother
The campaign taps into hun culture as Hammond helps shoppers solve Christmas conundrums.
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Why Gen Z’s use of groceries as a status symbol should give brands food for thought
By Kristy Snell
Kristy Snell, Creative Director at Chuck Studios, on building brand loyalty within a generation turning to food & drink to quench a thirst for luxury.
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Tesco taps into joy and nostalgia to feed Christmas spirit
The campaign from BBH London gets audiences into the festive spirit, whilst raising money for Trussell and FareShare.
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Dawn French’s Christmas fairy returns in M&S Food’s festive campaign
French stars alongside her animated self in this year’s Christmas campaign for the food & drink retailer.
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Disney wins Christmas with feel good film
By Nicola Kemp
Taika Waititi’s ‘The Boy & The Octopus’ created with Adam&EveDDB brings all the holiday feels to the festive season.
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Post Office aims to reduce festive stress with CGI
The ‘Helping you Master Christmas’ campaign celebrates the unsung heroes of the season.
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Shaun the Sheep is back for Barbour in festive spot
By Nicola Kemp
The feel-good festive campaign is designed to promote the brand’s accessories range.
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Starbucks offers moments of peace during Christmas stress
‘Drink In, Breathe Out’, by TBWA\London, invites consumers to take a beat this festive season.
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Understanding the female football fandom
How brands can use fresh strategies to tap into a willing audience.
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How inclusive insight fuels better campaigns
With the business case for inclusion clear Dr. Michael Anton shares advice on how to implement it starting from within.
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Disruption: it’s a way of life
By Gary Fawcett
Gary Fawcett shares how disruption can help brands stand out against a sea of sameness.
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O2 tackles data poverty in festive campaign
By Nicola Kemp
The mobile giant is donating free mobile data this Christmas to keep consumers connected.
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Etsy gets to know Where’s Wally in Christmas spot
The festive campaign celebrates the impact of meaningful gifting.
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Jo Malone London’s pop-ups offer festive shopping fun
Created by Backlash, the experience invites consumers to star in their own gameshow.