COP26 – A very personal view
By Jake Dubbins
Jake is Co-chair of the Conscious Advertising Network (CAN) and MD at Media Bounty, shares his experience of COP26.
When Your Workout Is a Joy, It's a Joy to Work Out
Peloton and adam&eve rework Dicken’s Christmas Carol to promote the joy of working out
Sport England reminds young men to get back to the things they love
By Nicola Kemp
Sport England and FCB Inferno’s campaign encourages young men to return to their pre-pandemic sports.
#TikTokMadeMeBuyIt: Leveraging the power of TikTok for brand growth
By Tommy Wigley
Digital Natives’ Tommy Wigley explores how brands can make the most of TikTok
How agencies returning to the office can keep wellbeing top of the agenda
By Amy Matthews
As businesses navigate the changing nature of the workplace, putting employees first and maintaining a flexible approach is essential
Baubles to Last Year, Christmas is On!
By Nicola Kemp
Argos and The&Partnership celebrate Christmas-enthusiasts across the UK.
M&S turns to Percy Pig and Dawn French for festive campaign
M&S and Grey London breathe life into the iconic Percy Pig with the magic of Christmas
‘For a Christmas as magical as your first’
By Nicola Kemp
John Lewis and adam&eveDDB celebrate the joy of togetherness in a heartfelt Christmas advertising campaign.
Here comes the joy
By Nicola Kemp
Boots’ Christmas campaign from VMLY&R London underlines the power of joy and togetherness at Christmas.
Habits are the key to driving sustainable behaviour
With COP26 underway, Behave’s Jane Leighton explores how to close the intention-action gap
Koskenkorva launches climate change fighting vodka to promote regenerative farming
Bob the Robot helps to promote ‘Koskenkorva Climate Action’ vodka made entirely from regeneratively farmed barley
Why digital is the key to driving preference outside of the dealership
How the automotive industry is embracing digital transformation and looking to enhance the online experience for its customers
The greenwashing risk posed by COP26
By James Edney
Given’s James Edney explores the importance of responsible and authentic communications around sustainability