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Nigella Lawson launches Greggs’ first Christmas advert
Leaning into British culture, the festive spot aims to give Greggs a bigger slice of consumers’ Christmas spending.
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The best Christmas ads could be set in June
By Keilan Grant and Ben Parmenter
Keilan Grant and Ben Parmenter at Truant on why Christmas ads don’t always need to be Christmassy.
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Christian Aid launches Christmas appeal with a song
‘Hold on to Hope’, by Jords featuring Insignia, raises money for communities affected by conflict.
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The power of authentic storytelling in PR
From Dove to Nike, Matthew Caiola breaks down some of the most impactful PR campaigns that utilise the power of authentic storytelling.
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Weightmans’ campaign brings emotion to B2B marketing
By Nicola Kemp
‘See the Possibility’ is the law firm’s first ever brand campaign.
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Not all heroes wear capes: Addressing the gender health gap
By Eimear Allen
Understanding the menopause can help pharma marketers better engage healthcare professionals.
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McDonald’s lights up Christmas will feel-good spot
By Nicola Kemp
The Gift of McDonalds, created by Leo Burnett, is designed to encourage consumers to escape the Christmas chaos.
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Lego Christmas cat celebrates the power of play
The dynamic campaign created by Our Lego agency introduces Cataclaws in a spot that champions imagination.
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Unlock Gen Z’s spending power this Black Friday with mobile marketing
With over half a billion pounds of spending power, Gen Z is a market brands won’t want to miss out on.
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Why personal style matters
By Alex Wilson
How to find individuality amongst the trend cycles.
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Gen Z comes of marketing age
By Mike Maynard
Both as consumers and marketers Gen Z is having a huge impact on marketing.
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John Lewis takes audiences on a journey to find the perfect gift
The spot is the final instalment of a three part ‘golden quarter‘ campaign from Saatchi & Saatchi.
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Gap champions individuality with ‘Give Your Gift’ campaign
A cast of creators launch the brand’s latest collection in time for the giving season.