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Time well spent
Gareth Davies, Managing Director of Leagas Delaney on how the shift to remote working has forced agencies to focus on how they actually spend their time.
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Why brands need to stop happy washing to win
By Anna Salda
Anna Salda, Senior Strategist at CPB on the importance of moving away from perfection towards portraying real authenticity, to a world that isn’t perfect but that still inspires.
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The tech industry must talk directly to the women it needs to attract
Sinead Bunting, Co-Founder and Creator of the Tech Talent Charter on why the opportunity for diversity in tech lies within the industry.
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Why we’ve launched a petition highlighting the stigmatization of female/LGBTQ+ sexualities on social media
By Andrea & Evi
The Co-Founders of Biird highlight the blatant double-standards in the execution of adult content policies across social media platforms to galvanize support to change policy.
BITE Focus
Platform’s launch underlines need for new models in adland for brands and talent
By Nicola Kemp
In the midst of this crisis, the drive to do things differently may well be born just as much from necessity as traditional entrepreneurial spirit, as Kate Bosomworth and Justin Tindall are demonstrating with Platform.
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Sleep is under threat
Caroline Smith, Creative Director at eve sleep on the importance of switching off for the night and shifting to sleep mode.
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The key to resilient & game changing creativity
Aaron McFeely, Lead Strategist at Space introduces the agency’s latest work for Glenfiddich and highlights why vulnerability is essential in successful creativity.
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Exercising transformation during a pandemic
Emma Caselton, Senior Creative Strategist at Seymourpowell explores how the UK rediscovered the joy of exercise, and how technology is helping to define the notion of what a gym looks like.
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Pandemic shoppers are shifting stereotypes
By John Clark
John Clark, Planning Director at Coley Porter Bell highlights the shifting consumer shopping habits, encouraging brands to pay attention to stay relevant.
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If not now, when?
By Gareth Kane
The world is more open to change than ever before, writes Gareth Kane, Head of Strategy at The Marketing Store. Now is the time for brands to replace rhetoric with action.
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How technology is enabling more inclusivity in creativity, but where it also hinders it
Kristen Sanger, Senior Director of Contributor Marketing at Shutterstock on the importance of inclusive keyword use and ensuring diversity in the tech design process to mitigate for human bias.
BITE Focus
“Empathy is the first step to opening the doors to change”
By Izzy Ashton
Swiss, Founder of Black Pound Day and Shadi-Sade Sarreshtehdarzadeh, Strategy Director at Ogilvy & Strategist at Ogilvy Roots on the vital work being done to amplify Black-owned businesses.
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The summer of no sampling
Lillie Cooper, Senior New Business & Marketing Manager at Haygarth on a campaign for La Roche-Posay that captured the power of sampling, even in the midst of the coronavirus crisis.
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Driving the agenda forward together
This is the key conviction behind Women in Football’s new brand image. Incidentally, as Raj Thambirajah, Strategy Director at Iris writes, it also reflects the organisation’s collaborative journey to get there.