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Footballās fashion own goal
By Turhan Osman
As London Fashion Week kicks off Turhan Osman explores what sporting brands should learn from the world of fashion.
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TransPennine Express and The&Partnership urge consumers to get together
By Nicola Kemp
A light hearted new campaign encourages people to make the most of getting together
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The biggest (digital) divorce of the decade
By Jack Bradley
UMG and TikTok battle as audiences continually change the ways they interact with music
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Marketing no-goes this Valentineās Day: How brands can woo customers without ālove-bombingā them
Excessive and unwanted communications can stifle brand relationships
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Why 2024 is the year to embrace the creative potential of outdoor
When done right, outdoor advertising becomes part of culture, writes Anto Chioccarelli Creative Solutionās Director for Outdoor at Global
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70% of people canāt remember the last time a brand excited them
By Nicola Kemp
New research into luxury marketing from media giant Global underlines a ājoy gapā in marketing
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Can marketers really be replaced with AI?
By Mike Maynard
Mike Maynard, founder of Napier, explores the human advantage
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Advertising can change the world with the right people: Lifting the lid on apprenticeships
For National Apprenticeship Week Louisa Stephens shares the importance of GroupM apprenticeships
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TikTokās out of phone - why turning on āofflineā is the next phase for brands
Amelia Wollaston encourages brands to embrace the opportunities that TikTok has created beyond the confines of the app
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Petplan launches largest campaign to date
By Nicola Kemp
The emotive work, created by Now, underlines the importance of pet insurance to post-pandemic pet owners
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VML and Europa Donna break barriers with The Cancer Currency campaign
By Nicola Kemp
The powerful campaign has helped ensure funding and recognition for metastatic cancer
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Why the only trend we should be following in 2024 is Taylor Swift
Lisa Thompson shares the lessons brands and marketers can learn from Taylor Swift
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Inclusion starts from within
In order to create more inclusive brand experiences, the industry must first look inward