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John Lewis and Waitrose celebrate the power of kindness this Christmas
By Izzy Ashton
It’s kindness that won out in 2020, as John Lewis and Waitrose want to remind us this Christmas in a new campaign asking us all to ‘Give a Little Love’.
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How big screen lessons in ageism can help marketers connect with older consumers
Meta Redstedt, Global Master Brand & Communications Director at TENA introduces the Ageless Test and highlights the importance of ending ageist stereotyping.
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Allies in the shadow pandemic
By Bexy Cameron
Director Bexy Cameron writes about a campaign for domestic violence charity STORM designed to create a safe space for victims of domestic abuse to share their stories.
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Four TikTok myths to ignore
By Sam Gormley
Sam Gormley, Founder of Osaka Labs explores the misunderstandings that surround the TikTok platform and debunks the biggest myths.
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Turning our appreciation for key workers from claps to fair pay
By Clare Duncan
Clare Duncan, Communications & Marketing Manager at Living Wage Foundation on a new campaign in partnership with Clear Channel to highlight how vital the Living Wage is.
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Time well spent
Gareth Davies, Managing Director of Leagas Delaney on how the shift to remote working has forced agencies to focus on how they actually spend their time.
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Why brands need to stop happy washing to win
By Anna Salda
Anna Salda, Senior Strategist at CPB on the importance of moving away from perfection towards portraying real authenticity, to a world that isn’t perfect but that still inspires.
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The tech industry must talk directly to the women it needs to attract
Sinead Bunting, Co-Founder and Creator of the Tech Talent Charter on why the opportunity for diversity in tech lies within the industry.
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Why we’ve launched a petition highlighting the stigmatization of female/LGBTQ+ sexualities on social media
By Andrea & Evi
The Co-Founders of Biird highlight the blatant double-standards in the execution of adult content policies across social media platforms to galvanize support to change policy.
BITE Focus
Platform’s launch underlines need for new models in adland for brands and talent
By Nicola Kemp
In the midst of this crisis, the drive to do things differently may well be born just as much from necessity as traditional entrepreneurial spirit, as Kate Bosomworth and Justin Tindall are demonstrating with Platform.
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Sleep is under threat
Caroline Smith, Creative Director at eve sleep on the importance of switching off for the night and shifting to sleep mode.
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The key to resilient & game changing creativity
Aaron McFeely, Lead Strategist at Space introduces the agency’s latest work for Glenfiddich and highlights why vulnerability is essential in successful creativity.