By Nicola Kemp
As the climate emergency rises up the business and brand agenda, will we see a growing number of brands adopt the Greenpeace approach and recycle their advertising?
By Nicola Kemp
Rising political and economic uncertainty will lead to zero overall growth in marketing budgets in the second quarter of 2019 according to the IPA Bellwether Report.
By Izzy Ashton
Brands can help shape an understanding of an experience which many people go through every day. These stories can help foster empathy in an audience & ultimately help move the needle towards even more inclusive representation.
By Richard Wise
What’s rational is rarely what’s human. Which is why however rational the Remain idea was, it’s gone. Because something with more tribal and human appeal was presented in a way that captured the popular imagination.
Sixt launches a campaign to scratch the driving itch, without the dirty downside.
By Matt Waller
This year, Matt Waller, Creative Director at Recipe, asks himself not ‘Who won big at Cannes?’ but ‘What won big at Cannes?’
By Jimmy Taylor
Jimmy Taylor, Head of New Business at Zone, explores the city's creative hub, its mouth-watering restaurants & the cosmopolitan nature of its inhabitants.
By Nicola Kemp
From the new era of marketing for good, to the need for greater humanity in marketing, here are the key themes from this year’s Cannes Lions International Festival of Creativity.
By Izzy Ashton
Predicting the future is something humans have always been fascinated with but what the future holds for the industry is a tricky one to fathom, unless you know where to look.
By Izzy Ashton
Stylus’ annual Decoded conference lifted the lid on the challenges the fashion industry faces as it seeks to address the climate emergency.
By Nicola Kemp
TimeTo’s hard hitting campaign is a reminder of the need to continue the drive to eradicate sexual harassment in advertising.
By Nicola Kemp
Launching its manifesto, the Conscious Advertising Network has urged brands to use their influence to prevent the spread of hate speech and fake news.
By Nicola Kemp
Behavioural science can shift the dial when it comes to brand building and Ogilvy’s annual Nudgestock conference demonstrated the power of getting outside of the bubble.
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